In accordance with the FDI policy guidelines, “Marketplace style of e-commerce means providing of your i . t platform by an e-commerce entity on a digital and electronic network to act as a facilitator between seller and buyer.”
The main feature of this marketplace model is that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. supply a platform for purchasers to activate with a large number of sellers onboard to buy an item online. Thus, whenever a product from amazon is bought, you are actually acquiring it from a registered seller from it. As such the product is not directly sold by amazon. Here, amazon is only a website platform which facilitates a gathering spot for the consumer to meets many seller and provide various options and price levels for any services or products.
Whereas the Inventory-led websites have specialized but limited range of products along with the serious customers may log in to these website for any specific range of products, such as caratlane.com for precious jewellery, booknest.into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller along with a Level Arena
Almost all of the marketplace players have anchor sellers on panel, who will be either their subsidiary entities or possibly a large enterprise who’ve created privileged deals with them that helps them offer bargains or discounts on the customers. This may add a higher discount on products, FREE shipping, compensation for sales returns etc. The losses incurred on these deals /services are compensated from the Marketplace Player with a pre-agreed arrangement.
You frequently see that some merchandise is on the web site at 40% -60% discounts that is even challenging for the producer to supply. You frequently see that you will find 40-50 sellers for any buy romance books but excepting one anchor seller, fat loss to supply such exciting discounts or offers. They can mask other seller completely and corner almost entire requirement for these items, thereby also frustrate these multiple genuine sellers to achieve the shoppers using their honest pricing offers.
Nearly all e-commerce players are stored on the verge of re-discovering their business models and aspire to become profitable sooner. The truth is, none are already able to see anything in profit up to now. Many big and promising e-commerce and unicorn players have perished because of unsustainable losses and many are already sold-out to other people. Year 2017 would see many more to fasten belts and continue to keep solve this riddle lest they perish in the race on the survival from the fittest.
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