In accordance with the FDI policy guidelines, “Marketplace model of e-commerce means providing of your it platform by an e-commerce entity over a digital and electronic network to behave as being a facilitator between buyer and seller.”
The primary feature of the Marketplace model is that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give you a platform for patrons to have interaction with a many sellers onboard to buy a product or service online. Thus, when a product from amazon is bought, you are actually buying it from a registered seller by using it. As such the merchandise isn’t directly sold by amazon. Here, amazon is only a website platform which facilitates a gathering spot for a person to meets numerous seller and gives various options and value levels for a products or services.
Whereas the Inventory-led websites have specialized but limited product selection as well as the serious customers may log in to the telltale website for a specific product selection, such as caratlane.com for precious jewellery, booknest.into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller as well as a Level Game
A lot of the marketplace players have anchor sellers on panel, who are either their subsidiary entities or even a large enterprise who may have applied for privileged deals with them which assists them offer cheap deals or discounts towards the customers. This will likely incorporate a higher discount on products, Free postage, compensation for sales returns etc. The losses incurred on these deals /services are compensated with the Marketplace Player under a pre-agreed arrangement.
It’s easy to find that some goods are available on the website at 40% -60% discounts that is even challenging for the producer to provide. It’s easy to find that you will find 40-50 sellers for a buy management books but excepting one anchor seller, no one is able to provide such exciting discounts or offers. They will mask other seller completely and corner almost entire demand for they, thereby also frustrate these multiple genuine sellers to arrive at the shoppers using their honest pricing offers.
Just about all e-commerce players are stored on the verge of re-discovering their business models and aspire to become profitable sooner. Truth be told, none happen to be able to see anything in profit thus far. Many big and promising e-commerce and unicorn players have perished on account of unsustainable losses and lots of happen to be out of stock to others. Year 2017 would see a lot more to lock belts and continue to keep solve this riddle lest they perish within the race towards the survival in the fittest.
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