In line with the FDI policy guidelines, “Marketplace label of e-commerce means providing of the information technology platform by an e-commerce entity with a digital and electronic network to behave as a facilitator between buyer and seller.”
The principle feature of this marketplace model is that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give you a platform for patrons to activate using a large number of sellers onboard to buy a product online. Thus, every time a product from amazon is bought, you’re actually purchasing it from a registered seller by it. As such the product just isn’t directly sold by amazon. Here, amazon is simply website platform which facilitates a gathering location for someone to meets a lot of seller and offer various options and cost levels for a product or service.
Whereas the Inventory-led websites have specialized but limited product range and also the serious customers may sign in to the telltale website for a specific product range, such as caratlane.com for precious jewellery, booknest.directly into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller and a Level Playing field
Most of the marketplace players have anchor sellers on panel, who are either their subsidiary entities or perhaps a large enterprise that have applied for privileged deals with them which will help them offer cheap deals or discounts for the customers. This may add a higher discount on products, FREE shipping, compensation for sales returns etc. The losses incurred on these deals /services are compensated from the Marketplace Player within pre-agreed arrangement.
You regularly see that some products are available on the site at 40% -60% discounts that’s even challenging for the maker to make available. You regularly see that you will find 40-50 sellers for a buy books online india but excepting one anchor seller, fat loss to make available such exciting discounts or offers. They even can mask other seller completely and corner almost entire need for these items, thereby also frustrate these multiple genuine sellers to succeed in the customers can use using their honest pricing offers.
Nearly all e-commerce players are saved to the verge of re-discovering their business models and dream to become profitable sooner. The reality is, none are already capable of seeing a penny in profit to date. Many big and promising e-commerce and unicorn players have perished because of unsustainable losses and a lot of are already sold out to other people. Year 2017 would see more to fasten belts and continue to keep solve this riddle lest they perish within the race for the survival with the fittest.
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