Exactly how to obtain your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate having a real example getting a lot more than 10,000 fans on your Facebook business page.

Facebook may be the king of social networks using more than 1.79 billion active users each month (Updated December 2016). It is used by a lot more than 60% of Internet users Worldwide and it is a fantastic tool for promoting products or services, finding new clients or gaining more loyal readers (followers).

To employ this for business purposes, you must have a great deal of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is essential.

What may be the significance of having many Facebook fans on your business page?

It indicates popularity – It’s understandable how the quantity of fans reveals how popular an online site is. A cheap business page with 100,000 followers is a lot more popular than a page with 1,000 fans and this results in a quantity of other benefits (described below).

It indicates trust – If you can’t see the relationship between Facebook fans and business trust, consider how the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to two million throughout the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a prosperous business, website or blog will need a great deal of Facebook fans. Five Years ago this didn’t make a difference in the Modern, social proof is essential.

More fans, more visits – The more fans you might have, the higher may be the number of individuals that can call at your posts in their timeline and possibly call at your website.

While this really is, it ought to be noted that doesn’t all of your fans might find your content.

As already explained within a previous post, How to raise your Facebook Page Organic Reach, only a tiny proportion of the followers (a maximum of 4 %) might find your status updates.

This number can differ, what is essential to know now, is that if you might have 10,000 fans so you post a fresh update, it will likely be seen organically by the max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social websites is really a ranking factor, numerous studies show that popular websites on Facebook may perform better in search, than not so popular websites (additional circumstances being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you are convinced that developing a lots of Facebook fans is essential for your website and business, let’s see step-by-step the way to change from 0 to 10,000 fans.

Note: Fundamental essentials exact same steps I followed to raise the facebook followers of my fitness blog’s facebook page. Currently the page has a lot more than 100K fans also it continous to cultivate organically.

Step 1: First things first – you must have a Facebook business page

It may appear silly for the experienced but also for beginners to social websites this may be something totally new: A personal Facebook page differs from a business page.

If you wish to have friends on Facebook to share your holiday photos you will need to create a personal page though if you want to have fans and followers for your website or business you will need to create a Facebook business page.

So, the first task would be to ensure that you build a Facebook business page along with the alternative would be to keep your page is properly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean selecting a friendly page title (username), writing an appealing description (within the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and of course posting interesting content – this is the most significant optimization tip of most.

The company’s content posted on your Facebook business page may also determine it’s success or failure.

Having an optimized Facebook page makes it much easier to get new fans or more likes from ads as we might find below.

Step 3: Take advantage of your personal Facebook account

I mentioned in 1 above you will want to have a business page and never a private page, but you still need to come with an active personal facebook account.

Here is the reason:

After you post an update on your business page, a great way to raise exposure and likes, would be to share that post on your personal page too.

People you might have as friends on your personal page may ‘like’ and ‘interact’ using the post shared from your business page and this will boost the engagement factor of the posts.

As an end result, facebook will demonstrate your content to more fans (organically).

So, a great way to raise the amount of folks that view your content and go after dark 4% individuals fan base would be to share and promote the post on your personal page.

It goes without saying how the greater the quantity of friends the greater will be the visibility in the post.

Also, make sure that you invite all of your existing friends (and new ones) to adore your Facebook business page. Accomplish that each time you gain a new ‘friend’.

Step 4: Add the Facebook Like box on your website

This is again social media 101 but you need to have the Facebook like box on your website for 3 reasons:

#1 – It’s a way to associate your internet site using the Facebook business page. In other words it is a method to ‘tell’ search engines that this is the official Facebook business page.

#2 – When you are getting a great deal of fans, this is something ought to be proud off the other to demonstrate for your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a good way to improve your fan base organically. The future prospect can follow your internet site by clicking such button while not having to check out Facebook.

Hint: For optimal results, placed the LIKE box above fold (on the sidebar).

Hint 2: It’s also possible to popup so on box to new users (as an example, after they spend A minute on a page, after they scroll into underneath or after they attempt to leave your page – even though this is effective in terms of getting new likes, you have to be careful to not allow it to be too distracting for your users.)

Step 5: Follow these tips to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to personal Facebook page and placed so on box within a prominent position on our website.

The next natural step would be to start sharing prepared to maintain your fans happy and perhaps find a way to convert them from fans > internet site visitors > customers.

Some simple rules to check out that can boost the user engagement along with your facebook business page:

#1 – Share relevant content: Share content your fans anticipate seeing with your page. For instance, if the website is about Social networking, share content in connection with social websites and never about sports or another type you could possibly like. If the users wish to read sports news, they do know finding them.

#2 – Don’t forget which they follow your small business page to get updates about your website (and niche) and never about your social gatherings: If you want to get social, then make use of personal Facebook page, your small business page is all about your internet site.

#3 – Usually thumb, I use my opportunity page to share content from my niche only, if I should share a thing that is not in connection with my niche, I use our page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on your Facebook page will drive your fans away. When you’ve got a promotion to share or something like that that could benefit your fans, this can be done but don’t go crazy.

Try to create interesting, shareable content that is in connection with your niche, even if this won’t come completely from your internet site. Have a very balance between promotional and content your followers should read.

Step 6: Share intriguing and top quality content (not only links)

I made some tests regarding the impact of descriptions when performing a Facebook update and found out that Facebook posts with ‘lists’ read more likes than posts with only links. I want to provide you with an example to understand what I mean.

When you wish to share an article from your website on Facebook, you go to Facebook status updates and enter the webpage URL. It looks similar to this:

You can share this text without adding any extra information. If the title and images are perfect, you will get numerous likes with regards to the time you create the post, quantity of fans etc.

If one the other hand, you enrich your post by having more information and particularly a list, then other pursuits being equal, you’re more prone to grow in likes and shares.

For me this makes sense since people that view a title and image in their timeline might not exactly ‘Like It’ mainly because it provides no value in their mind (don’t forget how the average user is presented with hundreds of postings in their timeline if he or she login to Facebook).

On the other hand when you let them have valuable, top quality and straightforward you just read information (being a list), they are going to select the LIKE button because they read something useful while not having to leave their timeline.

Note: It’s a known undeniable fact that people have an inclination of LIKING an article without reading it so let them have reasons to achieve this; your internet site visits might not exactly increase however the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you are taking a review of some of the most popular Facebook pages, you will notice that they have a tendency to share images, videos, infographics, charts etc, along with their usual text only postings.

This kind of content gets more likes and shares and as a result the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified how the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to check out your page. Several ideas to consider:

Quality updates – This is the best incentive you are able to lengthy users. Before posting anything on your page, you should make certain that it gives you value for your audience. Choosing this consistently, you existing followers will share it with their friends and this will have more users.

Run a contest – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content would be to Much like the page first. There are various tools to achieve that but consider that when you don’t have a known brand this many ‘t be so successful.

Content upgrades – For those who have a blog, you should use ask users to love your page to obtain an updated version of the post. This involves extra tools but it is something worth checking out.

Step 9: You should market own content and page

When you develop your small business page don’t expect it will magically get a large number of fans. In addition to the tips outlined above, there is also to promote your small business page in places aside from Facebook.

A few ideas to take into consideration that worked for my case:

Promote in other social websites networks – For those who have accounts along with other social websites channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to participate yourself on Facebook too. Be polite and reveal to them the benefits from this.

Promote in Twitter – Besides posting about your Facebook page on other social websites networks, you are able to benefit from twitter’s interactive features.

When you recruit a new twitter follower, send them an individual (personalized) message and have them to follow yourself on facebook (your personal and business pages).

This method even though it is time consuming, (Used to it manually and never using any tools) it might produce fantastic results.

Promote with your newsletter – For those who have a newsletter or you talk with your readers via email, make sure that you ask them to follow your Facebook page.

Do not only write the FB URL using your signature but ASK them politely to love your small business page.

Step 10: Facebook ads is really a must

I have saved one of the easiest and quite a few efficient ways to raise your Facebook fans for last, as it is often alone that it’s not free.

Facebook provides a self-service ad platform used to either raise your fan base (market page), enhance your posts, get more leads, increase conversions or carry out a quantity of other actions (as shown within the image above).

The procedure is pretty simple and easy straightforward. Basically you choose a site you own, select your main goal (market page), select your audience (according to country, age, other demographics and interests) then set your daily budget and duration.

The cost per campaign depends on numerous factors. The easiest method to assess if Facebook ads is a superb solution to raise your fan base, would be to manage a pilot campaign for 2 days.

Spend $10-$20 dollars daily and run the campaigns for the fixed duration (a minimum of per week). At the conclusion, you are able to assess if the fee per like is something you’re willing to spend on.

I had great outcomes with Facebook ads for both my websites and then for client websites and that i run campaigns on a monthly basis (stay) to further improve my facebook likes.

It ought to be noted by using Facebook ads you don’t buy likes but views. A lot of people believe that that which you spend on is Facebook likes but in reality you pay Facebook to demonstrate your ad to more Facebook users.

If what you really are advertising is interesting, then the best way to will hit so on button so spend an afternoon and look at the message you wish to display with your ad plus the image to use.

Conclusion

Having a huge quantity of Facebook fans on your business pages is critical for credibility and social promotion purposes.

If this wasn’t essential in the initial place, then nobody would care along with the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once one does the mandatory optimizations for your business page (steps 1 and a pair of above), then this easiest way to get additional followers is with Facebook ads. With a bit of A/B testing you may get to 10,000 fans without a lot more than $1,000 (spread in a amount of months).

Once one does everything properly and given that there is a great product or service, you are able to improve your fans to 100,000+ like Used to using the Facebook Page of my fitness blog.