How to Get Your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate with a real example how to get greater than 10,000 fans on the Facebook business page.

Facebook may be the king of social networking sites with over 1.79 billion active users each month (Updated December 2016). It can be employed by greater than 60% of Internet surfers Worldwide and it is an excellent tool for promoting products or services, finding new clients or gaining more loyal readers (followers).

To utilize this for business purposes, you’ll want plenty of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is essential.

What may be the importance of having many Facebook fans on the business page?

It indicates popularity – It’s a given that this variety of fans reveals how popular a web site is. A cheap business page with 100,000 followers is a bit more popular when compared to a page with 1,000 fans and also this leads to a variety of other benefits (described below).

It indicates trust – In case you can’t view the relationship between Facebook fans and business trust, are thinking about that this US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million through the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World an excellent business, blog or website will need to have plenty of Facebook fans. 5yrs ago this would not issue but in the Modern, social proof is essential.

More fans, more visits – Greater fans you’ve, the higher may be the number of individuals that may visit your posts of their timeline and perhaps go to your website.

While this is true, it needs to be noted that not all of your fans will see your posts.

As already explained in the previous post, How to boost your Facebook Page Organic Reach, just a small portion of your followers (a maximum of 4 %) will see your status updates.

This number can differ, but what is essential to understand now, is actually you’ve 10,000 fans and you post a fresh update, it will be seen organically with a max of 300-400 people.

It’s beneficial to SEO as well – Although officially Google does not admit that social websites is really a ranking factor, numerous studies demonstrate that popular websites on Facebook may perform better in search, these days very popular websites (additional factors being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you will be convinced that having a lots of Facebook fans is essential to your website and business, let’s see step-by-step how you can range from 0 to 10,000 fans.

Note: These are the very same steps I followed to boost the facebook followers of my fitness blog’s facebook page. Currently the page has greater than 100K fans and yes it continous to grow organically.

Step 1: First suggestion – you’ll want a Facebook business page

It may sound silly for your experienced however for beginners to social websites this might be something totally new: Your own Facebook page is different from a business page.

If you need to have friends on Facebook to share with you your holiday photos you’ll need to create a personal page but if you wish to have fans and followers to your website or business you’ll need to create a Facebook business page.

So, the initial step is always to just be sure you develop a Facebook business page and also the next step is always to make sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (inside the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) as well as posting interesting content – here is the most significant optimization tip coming from all.

The expertise of the content posted on the Facebook business page may also determine it’s failure or success.

Having an optimized Facebook page makes it easier to get new fans or more likes from ads even as we will see below.

Step 3: Take advantage of your own personal Facebook account

I mentioned in the first step above you will want to use a business page instead of a personal page, however you still need provide an active personal facebook account.

Here is the reason:

After you post an update on the business page, a great way to boost exposure and likes, is always to share that post on the personal page at the same time.

People you’ve as friends on the personal page may ‘like’ and ‘interact’ using the post shared from the business page and this will boost the engagement factor of your posts.

As an end result, facebook will show your posts to more fans (organically).

So, a great way to boost the quantity of individuals who view your posts and go past the 4% people group of followers is always to share and promote the post on the personal page.

It goes without saying that this more variety of friends the larger could be the visibility from the post.

Also, make sure that you invite all of your existing friends (and a new one) to enjoy your Facebook business page. Do this every time you acquire a new ‘friend’.

Step 4: Add some Facebook Like box on the website

This is again social media 101 however you have to have the Facebook like box on the website for several reasons:

#1 – It’s a means to associate your website using the Facebook business page. Quite simply it is a approach to ‘tell’ search engines like google that is your official Facebook business page.

#2 – When you are getting plenty of fans, this can be something you should be proud off then one to show in your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a great way to expand your group of followers organically. Your readers can follow your website by clicking the LIKE button and never have to head to Facebook.

Hint: For max results, placed the LIKE box above fold (on the sidebar).

Hint 2: It’s also possible to popup the like box to new users (by way of example, once they spend One minute over a page, once they scroll into underneath or once they make an effort to leave your page – even if this is useful in terms of getting new likes, you need to be careful never to make it too distracting to your users.)

Step 5: Remember these instructions to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to your personal Facebook page and placed the like box in the prominent position on the website.

The next natural step is always to start sharing content to keep the fans happy and possibly have the ability to convert them from fans > web site visitors > customers.

Some simple rules to follow that may boost the user engagement along with your facebook business page:

#1 – Share relevant content: Share content your fans anticipate seeing inside your page. By way of example, in case your website is about Social websites, share content in connection with social websites instead of about sports or some different you may like. If the users need to read sports news, they understand finding them.

#2 – Don’t forget they follow your company page to acquire updates regarding your website (and niche) instead of regarding your social gatherings: If you need to get social, then use your personal Facebook page, your company page is around your website.

#3 – Usually thumb, I prefer my company page to share with you content from my niche only, easily should share something isn’t in connection with my niche, I prefer the page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on the Facebook page will drive your fans away. When you’ve got an advancement to share with you or something like that that could benefit your fans, you can do so but don’t go crazy.

Try to post interesting, shareable content that is certainly in connection with your niche, of course this will not come from your website. Maintain a balance between promotional and content your followers should read.

Step 6: Share intriguing, notable and top quality content (not just links)

I made some tests regarding the impact of descriptions when you are conducting a Facebook update determined out that Facebook posts with ‘lists’ read more likes than posts with links. Let me give you one example to understand I am talking about.

When you need to share content from the website on Facebook, you go to Facebook status updates and enter the webpage URL. It looks something such as this:

You can share this informative article without adding any other information. If the title and pictures are great, you’ll get several likes based on the time you’re making the post, variety of fans etc.

If one the opposite hand, you enrich this page with the addition of additional information specifically a list, then other pursuits being equal, you are more prone to get more likes and shares.

For me this makes sense because those that view a title and image of their timeline might not exactly ‘Like It’ because it provides no value to them (don’t forget that this average user is given a huge selection of postings of their timeline if he or she login to Facebook).

On the opposite hand whenever you give them valuable, top quality and straightforward to learn information (like a list), they will go through the LIKE button since they read something useful and never have to leave their timeline.

Note: It is just a known undeniable fact that folks have an inclination of LIKING content without reading it so give them top reasons to achieve this; your website visits might not exactly increase nevertheless the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you adopt a review of many of the most popular Facebook pages, so as to they tend to share with you images, videos, infographics, charts etc, along with their usual text only postings.

This type of content gets more likes and shares and consequently the page gets more fans and followers.

In legally to have by Buzzsumo, they identified that this most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to follow your page. A couple of ideas to consider:

Quality updates – This is actually the best incentive you can offer users. Before posting anything on the page, you’ll want to make sure that it offers a superior value in your audience. When you do this consistently, you existing followers will share it using their friends and this will attract more users.

Run a tournament – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is always to LIKE the page first. There are several tools to do that but are thinking about that when you don’t use a known brand this many stop so successful.

Content upgrades – When you have your blog, you should use ask users to adore your page with an new version of your post. This calls for extra tools but it’s something worth trying out.

Step 9: You should market your own content and page

When you create your company page don’t expect it will magically get a huge number of fans. Besides the tips outlined above, you also have to market your company page in places aside from Facebook.

A few ideas to take into consideration that assisted my case:

Promote in other social websites networks – When you have accounts with social websites channels e.g. Google+, Pinterest etc. you can periodically ask your followers to join your self on Facebook at the same time. Be polite and explain to them the benefits from the process.

Promote in Twitter – Besides posting regarding your Facebook page on other social websites networks, you can benefit from twitter’s interactive features.

When you receive a new twitter follower, send them an exclusive (personalized) message and ask these to follow your self on facebook (both your personal and business pages).

This method eventhough it is time consuming, (I did so it manually instead of using any tools) it can produce really good results.

Promote inside your newsletter – When you have a newsletter or if you talk with your readers via email, make sure that you keep these things follow your Facebook page.

Do not just write the FB URL through your signature but Inquire politely to adore your company page.

Step 10: Facebook ads is really a must

I have saved among the easiest and quite a few good ways to improve your Facebook fans for last, as it is on your own that it’s not free.

Facebook offers a self-service ad platform used with the idea to improve your group of followers (market your page), improve your posts, get more leads, increase conversions or carry out a variety of other actions (as shown inside the image above).

The procedure is fairly easy and straightforward. Basically you choose a page you possess, select your goal (market your page), select your audience (determined by country, age, other demographics and interests) and then set your evryday budget and duration.

The cost per campaign depends upon several factors. The easiest method to assess if Facebook ads is a great means to fix improve your group of followers, is always to chance a pilot campaign for two days.

Spend $10-$20 dollars daily and run the campaigns for the fixed duration (a minimum of per week). At the end, you can determine if the cost per like is one thing you are ready to purchase.

I had achievement with Facebook ads for both my websites as well as for client websites and i also run campaigns on a monthly basis (for several days) to improve my facebook likes.

It should be noted by investing in Facebook ads you don’t buy likes but views. Lots of people feel that whatever you purchase is Facebook likes in fact you pay Facebook to show your ad to more Facebook users.

If what you’re advertising is interesting, then more and more people will hit the like button so invest some time and take into account the message you need to display inside your ad plus the image to make use of.

Conclusion

Having a major variety of Facebook fans on the business pages is essential for credibility and social promotion purposes.

If this wasn’t crucial in the initial place, then nobody would care and also the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you do the necessary optimizations in your business page (steps 1 and 2 above), then a simplest way to get additional followers is by using Facebook ads. With a bit of A/B testing you can get to 10,000 fans with no greater than $1,000 (spread in to a duration of months).

Once you do everything properly and provided there is a great products or services, you can expand your fans to 100,000+ like I did so using the Facebook Page of my fitness blog.