How to obtain your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate with a real example ways to get a lot more than 10,000 fans in your Facebook business page.

Facebook could be the king of social support systems exceeding 1.79 billion active users a month (Updated December 2016). It’s used by a lot more than 60% of Internet users Worldwide which is a great tool for promoting a product or service, finding customers or gaining more loyal readers (followers).

To utilize this for business purposes, you might want a lot of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is vital.

What could be the significance about having many Facebook fans in your business page?

It indicates popularity – It goes without saying the quantity of fans reveals how popular an internet site is. A business business page with 100,000 followers is a bit more popular compared to a page with 1,000 fans and this leads to a quantity of other benefits (described below).

It indicates trust – In case you can’t comprehend the relationship between Facebook fans and business trust, consider the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World an excellent business, website will need to have a lot of Facebook fans. Five Years ago this didn’t make any difference however in the 21st century, social proof is vital.

More fans, more visits – The more fans you have, the higher could be the number of people that will call at your posts within their timeline and perchance call at your website.

While this is correct, it needs to be noted that doesn’t all your fans will see your site content.

As already explained within a previous post, How to increase your Facebook Page Organic Reach, only a tiny proportion of your respective followers (no more than 4 percent) will see your status updates.

This number may vary, but what is vital to be aware of now, happens when you have 10,000 fans and also you post a new update, it’ll be seen organically with a max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social media marketing is a ranking factor, numerous studies reveal that popular websites on Facebook are more inclined to perform better in search, these days quite popular websites (variables being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you will be convinced that creating a lots of Facebook fans is vital to your website and business, let’s see step-by-step how you can range from 0 to 10,000 fans.

Note: These are the similar steps I followed to increase the facebook followers of my fitness blog’s facebook page. Currently the page has a lot more than 100K fans plus it continous to cultivate organically.

Step 1: Firstly – you might want a Facebook business page

It may sound silly for that experienced but for beginners to social media marketing this may be something new: Your own Facebook page differs from a business page.

If you wish to have friends on Facebook to share your holiday photos you’ll need to create a personal page though if you want fans and followers to your website or business you’ll need to create a Facebook business page.

So, the first task is usually to make sure that you create a Facebook business page and also the the second step is usually to make sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and naturally posting interesting content – this is the most critical optimization tip of all.

The excellence of the content posted in your Facebook business page will also determine it’s failure or success.

Having an optimized Facebook page makes it much simpler to get new fans or more likes from ads even as we will see below.

Step 3: Reap the benefits of your personal Facebook account

I mentioned in 1 above you will want to have a very business page rather than a private page, however, you still need to have an active personal facebook account.

Here is the reason why:

After you post an update in your business page, one of the ways to increase exposure and likes, is usually to share that post in your personal page too.

People you have as friends in your personal page are more inclined to ‘like’ and ‘interact’ together with the post shared from a business page which will raise the engagement factor of your respective posts.

As an outcome, facebook can have your site content to more fans (organically).

So, one of the ways to increase the volume of folks that view your site content and go past the 4% of you group of followers is usually to share and promote the post in your personal page.

It is evident the more quantity of friends the greater would be the visibility in the post.

Also, just be sure you invite all your existing friends (and a) to enjoy your Facebook business page. Accomplish that any time you obtain a new ‘friend’.

Step 4: Add the Facebook Like box in your website

This is again social internet marketing 101 however, you have to have the Facebook like box in your website for several reasons:

#1 – It’s a means to associate your website together with the Facebook business page. To put it differently it is just a way to ‘tell’ search engines like yahoo that this is your official Facebook business page.

#2 – When you invest in a lot of fans, this is something should be proud off and another to demonstrate in your users (as explained above this means popularity, trust and social proof).

#3 – It’s the best way to expand your group of followers organically. Your readers can follow your website by clicking such button while not having to go to Facebook.

Hint: For optimum results, squeeze LIKE box above fold (about the sidebar).

Hint 2: You can even popup the like box to new users (by way of example, once they spend One minute on the page, once they scroll right down to underneath or once they try to leave your page – while this is successful regarding getting new likes, you should be careful to never make it too distracting to your users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to personal Facebook page and placed the like box within a prominent position on our website.

The next natural step is usually to start sharing prepared to maintain your fans happy as well as perhaps have the ability to convert them from fans > web site visitors > customers.

Some simple rules to follow along with that will raise the user engagement along with your facebook business page:

#1 – Share relevant content: Share content your fans expect to see within your page. As an example, if the web site is about Social media marketing, share content associated with social media marketing rather than about sports or some different you could like. In case your users desire to read sports news, they do know finding them.

#2 – Don’t forget that they follow your company page to have updates regarding your website (and niche) rather than regarding your social gatherings: In order to get social, then use your personal Facebook page, your company page is around your website.

#3 – Typically thumb, I prefer my company page to share content from my niche only, if I need to share something is just not associated with my niche, I prefer the page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) in your Facebook page will drive your fans away. For those who have an advancement to share or something that may benefit your fans, you can do this but don’t overdo it.

Try to create interesting, shareable content that’s associated with your niche, evidently this doesn’t come from your website. Have a very balance between promotional and content your followers may want to read.

Step 6: Share intriguing and excellent content (not just links)

I made some tests regarding the impact of descriptions when performing a Facebook update and located out that Facebook posts with ‘lists’ have more likes than posts with links. Permit me to provide you with a good example to understand After all.

When you wish to share an article from a website on Facebook, you want to Facebook status updates and enter in the webpage URL. It looks something similar to this:

You can share this text without adding any other information. In case your title and images are fantastic, you will definately get numerous likes based on the time you’re making the post, quantity of fans etc.

If one the other hand, you enrich your post with the help of more details specifically a listing, then other items being equal, you are prone to grow in likes and shares.

For me this will make sense since people that see a title and image within their timeline may not ‘Like It’ because it provides no value in their mind (don’t forget the average user is assigned hundreds of postings within their timeline when they login to Facebook).

On the other hand if you let them have valuable, excellent and simple you just read information (like a list), they are going to select the LIKE button because they read something useful while not having to leave their timeline.

Note: This is a known proven fact that everyone has a propensity of LIKING an article without reading it so let them have top reasons to do this; your website visits may not increase however the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a glance at many of the most popular Facebook pages, you will recognize that they generally tend to share images, videos, infographics, charts etc, and their usual text only postings.

This form of content gets more likes and shares and consequently the page gets more fans and followers.

In legally to have by Buzzsumo, they identified the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to follow along with your page. A number of suggestions to consider:

Quality updates – This can be the best incentive you are able to offer users. Before posting anything in your page, you should be sure that it offers a superior value in your audience. With this option consistently, you existing followers will share it using friends which will get more users.

Run a contest – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is usually to Much like the page first. There are several tools to do this but consider that when you don’t have a very known brand this many stop so successful.

Content upgrades – In case you have your blog post, you should use ask users to enjoy your page to obtain an latest version of your respective post. This implies extra tools but it’s something worth trying out.

Step 9: You should promote your own content and page

When you develop your company page don’t expect that it’ll magically get thousands of fans. In addition to the tips outlined above, you also have in promoting your company page in places besides Facebook.

A few suggestions to consider that helped my case:

Promote in other social media marketing networks – In case you have accounts with other social media marketing channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to join yourself Facebook too. Be polite and tell them the huge benefits from the process.

Promote in Twitter – Besides posting regarding your Facebook page on other social media marketing networks, you are able to make the most of twitter’s interactive features.

When you recruit a new twitter follower, send them an individual (personalized) message and ask the crooks to follow yourself facebook (your personal and business pages).

This method although it ‘s time consuming, (Used to it manually rather than using any tools) it could produce fantastic results.

Promote within your newsletter – In case you have a newsletter or if you talk with your readers via email, just be sure you ask them to follow your Facebook page.

Do not just write the FB URL below your signature but Question them politely to enjoy your company page.

Step 10: Facebook ads is a must

I have saved among the easiest and a lot good ways to increase your Facebook fans for last, since it is the only one that it’s not free.

Facebook supplies a self-service ad platform which can be used either to increase your group of followers (promote your page), supercharge your posts, get more leads, increase conversions or execute a quantity of other actions (as shown within the image above).

The procedure is quite simple and easy straightforward. Basically you decide on a webpage you use, select your main goal (promote your page), select your audience (depending on country, age, other demographics and interests) and after that set your day-to-day budget and duration.

The cost per campaign depends on numerous factors. The simplest way to assess if Facebook ads is an excellent strategy to increase your group of followers, is usually to operate a pilot campaign for a couple of days.

Spend $10-$20 dollars every day and run the campaigns to get a fixed duration (at least a week). By the end, you are able to decide if the charge per like is a thing you are willing to purchase.

I had great outcomes with Facebook ads for both my websites and for client websites and i also run campaigns each month (for a few days) to enhance my facebook likes.

It should be noted by purchasing Facebook ads you don’t buy likes but views. Many individuals think that what you purchase is Facebook likes but usually you pay Facebook to demonstrate your ad to more Facebook users.

If what you will be advertising is interesting, then the best way to will hit the like button so spend some time and think about the message you wish to display within your ad plus the image to make use of.

Conclusion

Having a major quantity of Facebook fans in your business pages is critical for credibility and social promotion purposes.

If this wasn’t critical in the ultimate place, then nobody would care and also the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you need to do the necessary optimizations in your business page (steps 1 and a couple of above), then your easiest way to get additional followers is to use Facebook ads. Along with some A/B testing you can get to 10,000 fans without any a lot more than $1,000 (spread into a period of months).

Once you need to do everything properly and given that you’ve got a great service or product, you are able to expand your fans to 100,000+ like Used to together with the Facebook Page of my fitness blog.