Just how to Get Your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate using a real example ways to get greater than 10,000 fans in your Facebook business page.

Facebook will be the king of social networking sites exceeding 1.79 billion active users each month (Updated December 2016). It is utilized by greater than 60% of Internet users Worldwide and it’s also an excellent tool for promoting services or products, finding clients or gaining more loyal readers (followers).

To employ this for business purposes, you might want a lot of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is vital.

What will be the importance of having many Facebook fans in your business page?

It indicates popularity – It’s understandable that this quantity of fans reveals how popular a web site is. A momentum business page with 100,000 followers is a bit more popular than the usual page with 1,000 fans this also creates a quantity of other benefits (described below).

It indicates trust – In case you can’t understand the relationship between Facebook fans and business trust, consider that this US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million throughout the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World a prosperous business, website will need to have a lot of Facebook fans. Five-years ago this would not make any difference but in the 21st century, social proof is vital.

More fans, more visits – Greater fans you’ve, the higher will be the number of individuals that will view your posts in their timeline and perchance see your website.

While this really is, it must be noted that doesn’t your fans will dsicover your content.

As already explained in the previous post, How to improve your Facebook Page Organic Reach, only a tiny proportion of your respective followers (a maximum of 4 %) will dsicover your status updates.

This number can vary, but what is vital to be aware of now, is when you’ve 10,000 fans and you also post a whole new update, it will be seen organically by a max of 300-400 people.

It’s beneficial to SEO as well – Although officially Google does not admit that social media marketing is often a ranking factor, many studies demonstrate that popular websites on Facebook will perform better in search, these days very popular websites (other factors being equal).

How to look from 0 to 10,000 Facebook fans

Now you are believing that having a large amount of Facebook fans is vital for the website and business, let’s see step-by-step the best way to range from 0 to 10,000 fans.

Note: Fundamental essentials similar steps I followed to improve the facebook followers of my fitness blog’s facebook page. Typically the page has greater than 100K fans and it continous to develop organically.

Step 1: First suggestion – you might want a Facebook business page

It sounds silly to the experienced nevertheless for beginners to social media marketing this might be new things: A personal Facebook page differs from a company page.

If you wish to have friends on Facebook to share your holiday photos you will need to create a personal page however if you simply are looking for fans and followers for the website or business you will need to create a Facebook business page.

So, the initial step would be to just be sure you produce a Facebook business page and the next step would be to ensure your page is properly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (within the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and naturally posting interesting content – here is the most significant optimization tip of all.

The excellence of the content posted in your Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it simpler to draw in new fans or even more likes from ads once we will dsicover below.

Step 3: Take advantage of your own personal Facebook account

I mentioned in step one above that you need to have a business page and not an individual page, nevertheless, you still need provide an active personal facebook account.

Here means that:

After you post an update in your business page, a good way to improve exposure and likes, would be to share that post in your personal page also.

People you’ve as friends in your personal page will ‘like’ and ‘interact’ using the post shared out of your business page and this will improve the engagement factor of your respective posts.

As an effect, facebook will demonstrate your content to more fans (organically).

So, a good way to improve the volume of individuals who view your content and go beyond the 4% person following would be to share and promote the post in your personal page.

It is evident that this more quantity of friends the greater will be the visibility in the post.

Also, make certain you invite your existing friends (and a new one) to adore your Facebook business page. Do that each time you obtain a new ‘friend’.

Step 4: Add the Facebook Like box in your website

This is again social media 101 nevertheless, you have to have the Facebook like box in your website for 3 reasons:

#1 – It’s a way to associate your internet site using the Facebook business page. Put simply it is just a approach to ‘tell’ engines like google that this is your official Facebook business page.

#2 – When you get a lot of fans, this can be something you ought to be proud off then one to exhibit in your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a sensible way to improve your following organically. Readers can follow your internet site by clicking so on button without needing to head to Facebook.

Hint: For max results, squeeze LIKE box above fold (on the sidebar).

Hint 2: You can also popup etc box to new users (by way of example, as soon as they spend A minute with a page, as soon as they scroll down to the underside or as soon as they try to leave your page – while this is effective when it comes to getting new likes, you have to be careful to never make it too distracting for the users.)

Step 5: Remember these instructions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to the personal Facebook page and placed etc box in the prominent position on our website.

The next natural step would be to start sharing prepared to keep the fans happy and maybe manage to convert them from fans > web site visitors > customers.

Some simple rules to adhere to that will improve the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that your particular fans expect to see inside your page. For instance, if the web site is about Social networking, share content linked to social media marketing and not about sports or another type you could possibly like. In case your users wish to read sports news, they understand finding them.

#2 – Don’t forget that they can follow your organization page to obtain updates regarding your website (and niche) and not regarding your social gatherings: If you want to get social, then use your personal Facebook page, your organization page is around your internet site.

#3 – Generally thumb, I take advantage of my opportunity page to share content from my niche only, easily need to share a thing that isn’t linked to my niche, I take advantage of our page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) in your Facebook page will drive your fans away. When you’ve got an offer to share or something like that that might benefit your fans, you can do so but don’t drink too much.

Try to post interesting, shareable content that is certainly linked to your niche, evidently this will not come directly from your internet site. Keep a balance between promotional and content that your particular followers might choose to read.

Step 6: Share interesting and good quality content (not only links)

I made some tests in connection with impact of descriptions when you are performing a Facebook update and found out that Facebook posts with ‘lists’ have more likes than posts with links. Permit me to give you an illustration to understand what I mean.

When you wish to share content out of your website on Facebook, put forth Facebook status updates and enter in the webpage URL. It looks something similar to this:

You can share this informative article without adding the other information. In case your title and images are fantastic, you will get several likes with regards to the time you are making the post, quantity of fans etc.

If one one other hand, you enrich this page by having more info specifically an inventory, then other things being equal, you might be more likely to grow in likes and shares.

For me this makes sense because people that visit a title and image in their timeline may not ‘Like It’ since it provides no value for them (don’t forget that this average user is assigned numerous postings in their timeline if he or she login to Facebook).

On one other hand if you let them have valuable, good quality and easy to see information (like a list), they’ll click the LIKE button because they read something useful without needing to leave their timeline.

Note: It is a known fact that people have a tendency of LIKING content without reading it so let them have why you should do this; your internet site visits may not increase however the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a look at many of the most popular Facebook pages, you will see that they tend to share images, videos, infographics, charts etc, with their usual text only postings.

This kind of content gets more likes and shares and thus the page gets more fans and followers.

In a recent study by Buzzsumo, they identified that this most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to adhere to your page. A couple of ideas to consider:

Quality updates – This is actually the best incentive you’ll be able to offer users. Before posting anything in your page, you should ensure that it offers a superior value in your audience. When you do this consistently, you existing followers will share it making use of their friends and this will get more users.

Run a competition – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content would be to Just like the page first. There are numerous tools to do this but consider when you don’t have a known brand this many not be so successful.

Content upgrades – For those who have a blog, you may use ask users to adore your page to obtain an latest version of your respective post. This calls for extra tools however it is something worth testing.

Step 9: You need to market your own content and page

When you develop your organization page don’t expect it will magically get thousands of fans. Apart from the tips outlined above, there is also to promote your organization page in places aside from Facebook.

A few ideas to consider that helped my case:

Promote in other social media marketing networks – For those who have accounts along with other social media marketing channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to sign up your self on Facebook also. Be polite and reveal to them the rewards from doing so.

Promote in Twitter – Besides posting regarding your Facebook page on other social media marketing networks, you’ll be able to benefit from twitter’s interactive features.

When you receive a new twitter follower, send them an individual (personalized) message and get them to follow your self on facebook (your personal and business pages).

This method although it ‘s time consuming, (Used to do it manually and not using any tools) it might produce really good results.

Promote inside your newsletter – For those who have a newsletter or you engage with your readers via email, make certain you ask them to follow your Facebook page.

Do not only write the FB URL within your signature but Question them politely to adore your organization page.

Step 10: Facebook ads is often a must

I have saved one of several easiest and a lot good ways to enhance your Facebook fans for last, as it is alone that it’s not free.

Facebook offers a self-service ad platform used to either enhance your following (market your page), enhance your posts, get more leads, increase conversions or perform a quantity of other actions (as shown within the image above).

The procedure is quite basic and straightforward. Basically you decide on a page you own, select your ultimate goal (market your page), select your audience (according to country, age, other demographics and interests) after which set your evryday budget and duration.

The cost per campaign is dependent upon several factors. The ultimate way to assess if Facebook ads is a superb means to fix enhance your following, would be to chance a pilot campaign for two days.

Spend $10-$20 dollars each day and run the campaigns to get a fixed duration (at the very least a week). At the conclusion, you’ll be able to determine if the price per like is one thing you might be willing to spend on.

I had great results with Facebook ads for both my websites and for client websites and i also run campaigns on a monthly basis (during their visit) to further improve my facebook likes.

It ought to be noted by purchasing Facebook ads you don’t buy likes but views. Lots of people think that what you spend on is Facebook likes but in reality you spend Facebook to exhibit your ad to more Facebook users.

If what you are advertising is interesting, then lots more people will hit etc button so spend time and look at the message you wish to display inside your ad as well as the image to work with.

Conclusion

Having a major quantity of Facebook fans in your business pages is critical for credibility and social promotion purposes.

If this wasn’t essential in the ultimate place, then nobody would care and the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you do the required optimizations in your business page (steps 1 and a couple of above), then the simplest way to obtain additional followers is to apply Facebook ads. With a bit of A/B testing you can get to 10,000 fans with no greater than $1,000 (spread right into a period of months).

Once you do everything properly and provided you’ve got a great products or services, you’ll be able to improve your fans to 100,000+ like Used to do using the Facebook Page of my fitness blog.