Globally, the use of mobile phones, smartphones, iPads and tablets for surfing the web is increasing with an alarming rate for the convenience, cost-efficiency, ease and comfort. The application of mobile phones is closing a digital divide involving the rich and poor; and also the urban and rural dwellers. Every business are duty-bound to develop websites that are mobile-friendly so that you can reach these mobile users. One way of this would be to create designs which can be tuned in to different devices and screen sizes.
What then is responsive web page design?
Responsive web site design (RWD) is often a technique employed in web page design to permit webpages react to the display size, orientation and platform in the device an individual is viewing with.
Responsive design will be the simple the crucial element which includes changed the browsing behavior of browsers in recent years. Such websites are equipped for changing from device to device. As an example, if a user switches from a cellular phone to a tablet device, the website automatically adapts and dynamically fits how big is the screen.
Without delving much in the technicalities involved in designing such websites, the following are the business great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. It has foreground images that scale with all the layout to reveal and conceal areas of images online. This fluidity helps it be user-friendly, accessible and exquisite in comparison with conventional websites. Users are able to surf your site regardless of the environment they are, hence improving the reach of your respective business website.
Consolidate business marketing efforts: Google has recommended responsive design the best practice so firms that don’t have them are missing out. To be the more popular global search engine, Google explained that responsive websites are easy to crawl and perform favourably in search results.
Based on Moz, a well-respected search company of their 2015 Search engine results positioning Factors, 150 marketing professionals devoted to SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
Considering this knowledge, we can easily safely say definitely that using a responsive website might help augment marketing efforts of organizations to attain their business objectives.
Cost effective: Using desktop or laptops is usually more costly and/or inconvenient than using mobile phones. Cellular phones offer fast and simple access to info on the move. Responsive websites are thus cost effective for users who spend virtually no in time a workplace.
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