The storyplot about why Kentucky Fried Chicken, founded by Harland Sanders, changes it name to KFC is always to get rid of the word “fried” in it’s name. The saying “fried” has negative connatations like being unhealthy, having high cholesterol, causing obesity and many more. Therefore, as a possible effort to rebrand themselves like a healthier family restaurant that catches the eye of people spanning various ages, including health-conscious people, Kentucky Fried Chicken renamed itself as KFC.
Version Two: The united states food reviewed the operations of Kentucky Fried Chicken and found out the they may be rearing genetically modified chickens, with extra huge breasts and other legs to harvest the meat from(the number varies from 3 to 4). America fda declares the creatures can’t be marketed as “chickens” and Kentucky Fried Chicken, often unwilling to lose this type of lucrative operation to stick to the guidelines, made a decision to change its name to KFC instead to reduce the phrase “chicken”.
In fact Kentucky Fried Chicken decides to switch its name is to not pay license fees for the state of Kentucky. In 1990, ky decides to trademark their name, so that you can reduce their accumulating debts. Because of this, Kentucky Fried Chicken have to pay a sum of money to the state for utilizing “Kentucky”.
Obviously, they may be often unwilling to simply because they had been using it for pretty much 40 years(they got going in the 1950s) and refused to pay for such royalties really should be principle. After much negotiations, these folks were struggling to budge the us government stance thereby made a decision to change their name instead of paying. This coincides together with the rebranding campaign as stated earlier and everything been found well.
Evidence that suggests that version is valid is the fact that many events and businesses had also changed their name to reduce the phrase “Kentucky”. The examples range from the most well-known horse race in America, formerly called the “Kentucky Derby” changes to “The run for the roses”, the company of seeds and nursery outfits “Kentucky Bluegrass” changes to “Shenandoah Bluegrass” and the song “Kentucky Woman” by Neil Diamond was dropped from radio stations at his or her own request while he would lose more fat money for paying of the condition of Kentucky royally compared to what he receive in the station.
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