Ways of operating from the retail food sector will almost always be changing. This is especially true within the supermarket space. Today’s informed people are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served together with these first-rate products.
More grocery items are being purchased at non-traditional food retailers. These include Wal-Mart Stores Inc., Costco Wholesale Corporation, along with pharmacies/drugstores, and specialty alternative grocers.
How are traditional supermarkets – chains and independents – addressing the dual issues of freshness and convenience? Are mainly ways they’re fitting in with grow sales through serving their clients better:
1. Locally sourced products. It’s a given that products sourced locally will probably be on supermarket shelves plus supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive a common meals fresher.
In addition, today’s savvy consumers wish to know in which their foods are received from. This permits the crooks to easily and quickly trace many origins as long as they experience any problems with them. Hence, locally sourced could be the new idea, which food retailers are on board with to satisfy customer demands.
2. More specialized departments. Fresh products in supermarkets are coming increasingly from very specialized departments. Such as artisan bakeries, market fresh fish and seafood departments, gourmet cheese departments, and convey departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are providing breads and other goods with unbleached flour and healthy whole grain products. Specialized departments emphasizing all-natural products are leaving products containing MSG. Moreover, they’re offering consumers’ wishes for low-sodium, low or no sugar, plus gluten-free products.
3. Clean food. Customers are demanding ‘cleaner’ food. What this means is products with limited ingredients. Nonetheless, these limited ingredients has to be first-rate, without preservatives and additives. Consumers need to discover how their vegatables and fruits are grown and processed. They wish to know whether or not the meat they buy is grain or grass-fed and whether it contains antibiotics or chemicals. Supermarkets are increasingly stocking meals that meet consumers’ needs of these areas.
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