Why has the affiliate couponing industry abandoned the convenience store industry? If you dig deeper into any affiliate coupon program (retailmenot.com, coupon.com) you will see that there are not many if any coupons designed for supermarkets. It looks like you will find there’s disconnect between the coupon affiliates as well as the convenience store industry. In case you consider the amount of money is a stake no make any sense. $1 from every $24 dollars is put in america in a convenience store. Exactly why has got the coupon affiliates abandoned this channel?
I believe one of the problems may be the sheer number of convenience stores. You’ll find 154,195 supermarkets within the U.S. by December, 2015 (NACS/Nielsen) as well as the site counts carry on growing each year. Another possible problem will be the fragmentation of the marketplace. There are numerous regional players and just a handful of national players. Another problem is probably the speed of the transaction. Many of us have visited line at the grocery store together that lady before us pulling a number of coupons from her little pouch bag that only decreases the transaction time at the register. That isn’t great for the actual store. The average who’s takes for somebody to get in and by helping cover their a purchase at the convenience store is 3 minutes and 33 seconds (NACS). However, with all the advent of the smartphone it might be much easier to employ a coupon. Digital couponing is essentially changing how you save money on the convenience store. The usage trend of most retail store coupons is obviously in the upward trajectory and yes it doesn’t appear to be it’s going to decelerate in the near future. Convenience stores be the cause of 34.2% of most retail stores in the us (NACS). There is no other U.S. retail channel that is this important a part of just about any community in the nation and that’s reflected from the overall dollar sales of the industry at $696.1 billion. Those sales represent about 4.1% in the entire estimated $17.7 trillion U.S. gdp.
I do think there exists a marriage of sorts happening with convenience store coupons and also the smartphone. Roughly up to 5% of sales transactions within the store will incorporate an electronic digital coupon of some sort or other with the year 2019 (Gasbuddy.com). It’s predicted there will probably be around 1.05 billion global mobile coupon users on the globe by 2019. Together with the convenience the GPS location features on smartphones and push technology recovering each day it’s no surprise why store coupon usage on the smartphone is increasing. Digital coupon redemption is roughly 10% today. Even though the old fashioned print or paper coupons have a very redemption rate of 1% or less. 90% of digital coupon users redeem their coupons after only a short time of receiving them on their phones. You are likely to believe that the redemption speed will still only increase for the convenience customer and redeem them sooner.
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