Viral Games are designed for driving massive amounts of traffic, and building brand awareness or collecting opt-in details. As the design of game will in the end depend on the company or product to get promoted, you can find certainly some genres which can be better suited than the others.
Puzzle games, word games, driving games… the truth is most genres can be achieved to work well like a viral game, nevertheless the most significant element is competition. High scores which may be posted to Fb updates encourage other people to experience the game and attempt to beat their friend’s scores or achievements.
An alternative choice, as an alternative to using scores since the hook, is by using creativity. By letting the gamer to make a thing that can be shown off to their friends it’s possible to create the same sort of lure to acquire their friends to learn. From being fashionable celebrities, to building snowmen, or painting cars, the concept is obviously exactly the same – provide the player the creative freedom to draw/build/create a thing that they’re able to show their friends and encourage them to create their own.
One third way for hooking players and inspiring the viral spread of an game would be to include some personalization. By allowing a person to provide their friend’s names (as well as profile photographs) to some game, one can possibly massively increase the temptation for his or her friends to participate. Most of the people is going to be intrigued whenever they recieve an email or social media message, personalized for many years, inviting the crooks to be a part of a game the friends have recommended.
So as you can view, your genre of the game is probably less important than ensuring it provides elements which encourage sharing and competition. Certainly viral games ought to be kept simple, and attract as wide an audience as possible (inside target demographic) but instead of centering on genre, a greater approach is to ensure that whatever genre is utilized, the overall game encourages viral spread.
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