Underway now, ‘Splash to Win’ gives consumers the chance to win a huge number of fantastic summer prizes including Yvolution scooters, drones and video games consoles. There are other than 120,000 prizes up for grabs, including the grand prize – a brand new car, as well as the runner up prize, children holiday for four. Official ‘Splash To Win’ game tokens are inside every specially marked Bunch O Balloons™ pack. Consumers soak the token in water to reveal the code underneath, visit the Bunch O Balloons website to enter the code to view what they’ve won.
The entry mechanic that requires visitors to physically wet the token to ‘Unleash Summer’ offers to deliver huge engagement together with the promotion already making waves in Europe and Australasia with partners reporting strong sales and also levels traffic to the promotional website.
Sustained by TVCs, social websites, influencer engagement, in-store branding and POS, retailer support as well as a dedicated website, ZURU will definitely unleash summer using this type of engaging campaign running throughout Spring/Summer 2019.
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ZURU can be a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies on the planet which is better known for their agility, creativity and new-age manufacturing techniques. The business that began in Nz, now employs a lot more than 5,000 staff across 18 offices and distributes to most major retailers in over 120 countries. ZURU has delighted numerous families across the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, Pets Alive™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. Which has a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and New Zealand. ZURU will continue to pave new methods of kids to learn and focuses on reimagining what this appears to be everyday.
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