Social networking was considered to be only for teenagers or for those searching for relationships and romance but that has changed radically recently. Facebook has evolved among the most valuable assets to advertisers who are trying to reach a specific niche audience.
Facebook is the largest and most visited social network online today is.
Not only is it a very favorite location for social interactions but also it is becoming a fiercely competitive marketing tool. Many entrepreneurs are beginning to tap into this valuable method of generating leads and sales to their companies. Research is showing that the average Facebook user spends just over 6 hours a month on Facebook which is double the amount of time of its closest rival, Google. Over 50% of those users are perusing Facebook from a mobile device which means that you will find more than 543 cellular users searching for products and services while on-the-go. Every day you’ll find more than 3.2 billion items which are liked or commented about on Facebook pages which translates into a really powerful manner of promotion for any business.
Consumers are becoming more aware of brands and are recalling what they are seeing more than other online advertising averages. Facebook marketing is your catalyst for more positive conversations about businesses as well. More importantly, the 47% trust rate for advertisements on Facebook controls a respect and awareness of this tool which could effectively be used to expand the bottom line.
When thinking about the most effective method to spend advertising dollars, you should include Facebook advertising on your plan. You can connect to the exploding power to target new company, to create high quality prospects, and to piggyback additional advertising approaches, such as word-of-mouth marketing, to more effectively extend your advertising monies. An entirely new universe of possibilities will be opened to you with Facebook advertising.
Facebook advertisers are permitted to geo-target an audience by country which allows the advertiser the ability to restrict or enlarge the message of their advertisement based on preferences that are chosen. Most of the countries in the world are now Facebook friendly which expands boundaries that after restricted the sale of goods to smaller regions and locations.
Among the qualities of advertising with Facebook is the benefit of keyword interest targeting. This will better target an audience that is already interested in your advertisement before they even see it. For example, let us say that you as an advertiser are attempting to reach people that are doing home remodeling projects. If you type in the term home remodeling, then a list of keywords will be pulled up for you who are associated with the profiles of consumers who recorded home remodeling as one of the interests. You can then pick any of these keywords in your ad to reach those people who have these key words in their own profiles.
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