Should you be not used to marketing automation, you may want to consider how you and your team will want to adopt those automated processes properly. Considering the way the marketing automation industry is growing with increased adoption rates, it is critical to ensure automation is conducted efficiently.
Clearly, many industries are adopting marketing automation software and technology tools; these are few really important stuff that you have to take into account while making your alternatives:
1. Don’t automate bad processes and avoid outsourced lists
Map your marketing processes that drive traffic and leads thoroughly. Flow of leads over the funnel, including allocation as well as their sources are key. Hence, map those properties accurately. Make sure that the members of your team who run these processes are on-board with any changes that such automation will bring on their day-to-day work. Appointing a change manager (champion) that is a marketing and advertising process specialist will save you time and cash. Identify and eliminate poor processes – fix the procedure before you automate it.
2. Beware of outsourced lists and automate lead qualification to remain compliant
Avoid buying subscriber lists and sending them automated email campaigns. These will fail and grow costly to resolve. Especially now, with GDPR, this will get your business right into a whole lot of trouble. Automation tools could be a life-saver using their inbuilt measures in order that a few of your processes are compliant together with the new laws. That said, the program is surely an only enabler and also you have to do the work to stay compliant. To further conserve the process, target creating exciting content that will motivate individuals to subscribe to your content offerings (say, eBooks and animated GIFs) and build + increase your own opt-in database that can deliver better lead conversion.
Email databases will expire as the years roll by so it’s vital that you keep generating new leads with a higher rate compared to expiry rate; that is about 25% a year. To generate new leads, you should consistently create better content, design interesting calls-to-actions &landing pages, write engaging blogs and optimise your web site to the search engines like yahoo. Automation is fantastic for nurturing leads, however you must generate those leads first for the next the answer to happen.
3. Do not let fancy features fool you
When deploying a marketing and advertising automation to your requirements, do not let fancy features fool you. Each software could have different learning curve, as well as perhaps utilizing a software with an easier UI might increase processes. But, if it doesn’t solve your marketing process related (specific) problems, then it might not be the application for you personally.
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