Posters happen to be part of everyday activity since the printing industry resolved how you can mass-produce coloured prints by using an industrial scale. The mid-19th century saw massive advancements in printing technology, and thus poster printing became extensively used for sets from promotion, advertising, and art.
With all the coming of online marketing and advertising, some point out that printed marketing is now obsolete. But, the print industry is still going strong. In this post, NPS blogs about the main reasons why you may choose poster printing.
Targeted advertising
Posters come in numerous sizes, meaning they can be put in multiple different locations. Poster printing permits you to target a message specifically to those that will walk past to see it.
Whether you’re putting your posters within a shop window or tacking them to lampposts – poster printing is a good targeted marketing strategy that can ensure your message is heard by the highest number of individuals possible.
Cost-effective
Compared to other types of printed marketing materials, poster printing is fairly affordable – and constantly cost-effective. Look at the cost-per-impression of the online ad – most impressions are produced on people already trying to find relevant keywords.
With poster printing, each poster occupies an actual location, meaning it can be seen by not merely your market but additionally others walking by. It is because people don’t decide to take a look at poster advertising – it’s there, it’s inside their face, and they’ll read it without even noticing they may be!
Posters could be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, and that means you receive the best poster printing experience tailored in your brief.
They work!
Over 50% of millennials (those aged 22-38) focus on print ads. And, a recently available survey by Outdoor Media Centre found out that 92% of shoppers said they’d seen outdoor poster advertising from the 30 minutes before they purchased something, with 82% saying they’d impulse purchased with that fast.
Think about it – how often have you ever seen a “SALE” poster inside a shop window and felt inclined to put in for a look? Choosing poster printing over banner printing or flyer printing means place the your core message at eye level in a place where it’s guaranteed to make an impact.
Versatility
Poster printing doesn’t need to be bland. Posters are amazingly versatile and provide loads of benefits, including:
A massive variety of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
Check out about poster printing software go our new web portal