Should you be a novice to retail people counting the other with the first questions you will end up thinking about is which technology can i be utilizing?
You can find three main forms of technologies; beams, thermal and video. Each have their very own benefits and weaknesses depending on the environment they may be being installed in.
Beam Counters – Tend to be battery powered and therefore suited to short-term use. These are simple to install and remove, but in addition at risk of get damaged and field of view blocked. These are struggling to count people walking with an entrance side-by-side and so will undercount.
Thermal Cameras – Infra-red devices such as the IRISYS cameras are the most widely used retail analytics in the world. These devices are IP enabled and more than one unit could be linked together for wide entrances. Accuracy levels are extremely good.
Camcorders – Come as single or dual vision IP enabled devices. The only view cameras are often less accurate. Overall the video devices are more expense than thermal cameras. The dual-view cameras are as accurate because thermal devices in most cases.
At StoreTech our software solution is hardware independent, meaning should you already own people counting hardware its likely we are able to integrate and import visitors data into our solution.
With more than 20 years experience with the people counting industry, StoreTech are happy to share with you the advantages and disadvantages of each form of technology and use you to decide on your best option.
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