I thought about offering this post on band promotion because I be familiar with new bands and struggling musicians wishing they were more paying gigs. Obtaining a paying gig is great, What i’m saying is… you would spend lots of time, energy and even cash getting the act together.. rehearsing, planing a trip to rehearsals and gigs (gas can be a pain should you travel by car), buying your gear, etc. But earning money gigs for new acts can be very difficult.
As i still find it great to have paid, I don’t mean to convey you should consider a band like a business. What I am saying is, it could be practical to a minimum of have your costs covered.
Naturally, that would depend upon you and the explanations why you’re in a band to start with.
Some bands need to play; enjoy playing; feel that playing and becoming their music out there is the foremost compensation there’s… as well as the return with their investment in effort, time and cash is the fact that opportunity to wake up there and PLAY. There’s also other people who work at a long-term goal like building their own following and becoming their music across in their mind.
Exactly why you do it, just about sums it down.
But, should you planned to get paying gigs, here are some things you can do.
1. Focus on Your products or services
Once in a while I stumbled upon a client who struggles with promoting their product or service, and put in a number of effort just to get minimal results. The main reason is, they haven’t yet managed to accurately develop, define and refine their product, which is why aggressively promoting something mediocre will always yield mediocre results.
So what exactly is your products? This guitar rock band, plus your music. The important thing question for you is how will you set yourself aside from the rest. What is it you do that is different, or what is it you can do superior to everyone else?
“What do you need people to remember and Just like you for?”
2. Define Your Music/Repertoire
Repertoire defines what type of band you happen to be. It also defines who your audience is. In my opinion writing and recording original materials are great because insurance firms your own personal music you create a property that others would not have. It’s that final sum of a collaborative creative effort that music news BUT, does not guarantee success, since on your band to get successfully famous for your own music, you’d probably first have to attract a crowd which gets to know and be thankful.
For a passing fancy note, as being a cover band does not mean you can’t get paying gigs. There are a lot of cover bands that get paid well for small bar gigs or even major events.
What it depends upon may be the novelty of the band, plus your draw. Novelty is the fact that something about you that men and women should come see; plus your draw may be the size of the crowd you’ll be able to gather at your gigs.
3. Market Yourself
You would need to sell yourself to individuals who you believe would appreciate your band along with what you have to offer. You’ll find basically 2 types of people you need to market to; you’ll find the people who you need coming to your gigs and appreciating your own music, as well as the people who are in a position to hire you for gigs.
This may be the classic “the chicken or perhaps the egg scenario”, where you actually increase your audience and get more exposure when you’re playing more gigs, but to obtain additional gigs you’ve got to have invited or hired by individuals that have support to produce gigs happen.
Nevertheless it need not be complicated. You need to simply do both simultaneously.
Networking is essential. The harder people you get to meet, the more contacts you determine, the closer you get to your goals.
4. Management / Representation
You have to have a manager. An authority figure individual preference trust and trust to dedicate yourself to nothing less than the success and well-being of the band.
A manager should be a tenacious businessman. He or she is a negotiator, understands marketing, and above all he believes inside the product he’s entrusted with. His main goal is usually to sustain and develop further the product or service he manages.
Developing a manager may have several advantages, and something of what I see managers being able to do that bands that manage themselves cannot, is be objective. The manager sees something that individual members within a band tend not to see, this is also true when some individuals the band develop egos that cloud their judgment. Members often get tunnel vision and may also not respond well with people’s opinions that won’t be flattering, a manager knows if criticisms are valid and take these not emotionally but objectively.
A manager is both a member of the audience and outsider; an affiliate because he works together with the audience to realize their dreams. He or she is an outsider who are able to make rational decisions and even be critical of the group whether it fails to get results what their audience expects.
Musicians can be the most stubborn of folks, as well as the least receptive to criticism, as well as a trusted opinion from an expert figure might help the band attempt to better the product or service. Understand that the manager is most importantly a business person, and the man runs the band which is “profitable”… the more to showcase a band, the more money it makes, the more money the manager makes at the same time.
Managers should be very aggressive and chronic, a pal of mine (a manager for any huge act) once informed me a narrative about how precisely she approached bar after bar just to get denied whenever and was given all kinds of reasons and excuses. She never gave up, and failed to quit her band… today that band is often a major recording artist… and they have been big for a while now.
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