In accordance with the FDI policy guidelines, “Marketplace type of e-commerce means providing associated with an i . t . platform by an e-commerce entity on the digital and electronic network to act being a facilitator between seller and buyer.”
The principle feature of this marketplace model is the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. provide a platform for patrons to interact with a large numbers of sellers onboard to acquire something online. Thus, whenever a product from amazon is bought, you might be actually acquiring it from the registered seller with it. As a result the product is not directly sold by amazon. Here, amazon is just a website platform which facilitates a meeting area for a person to meets numerous seller and give various options and expense levels for a products or services.
Whereas the Inventory-led websites have specialized but limited product range along with the serious customers may signing in to those website for a specific product range, like caratlane.com for precious jewellery, booknest.into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller and a Level Playing field
Most of the marketplace players have anchor sellers on panel, that are either their subsidiary entities or perhaps a large enterprise who have inked privileged handles them which helps them offer great deals or discounts for the customers. This may include a higher discount on products, FREE shipping, compensation for sales returns etc. The losses incurred on these deals /services are compensated with the Marketplace Player with a pre-agreed arrangement.
You frequently find that some merchandise is on your website at 40% -60% discounts that’s even a hardship on the manufacturer to supply. You frequently find that there are 40-50 sellers for a buy engineering books but excepting one anchor seller, no one is able to supply such exciting discounts or offers. They will mask other seller completely and corner almost entire demand for these products, thereby also frustrate these multiple genuine sellers to achieve the customers can use making use of their honest pricing offers.
Just about all e-commerce players are stored on the verge of re-discovering their business models and wish to become profitable sooner. Truth be told, none have been able to see anything at all in profit thus far. Many big and promising e-commerce and unicorn players have perished as a result of unsustainable losses and many have been out of stock to other people. Year 2017 would see more to lock belts and pursue to solve this riddle lest they perish within the race for the survival with the fittest.
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