In accordance with the FDI policy guidelines, “Marketplace model of e-commerce means providing of your it platform by an e-commerce entity with a digital and electronic network some thing being a facilitator between seller and buyer.”
The principle feature of this marketplace model would be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for patrons to activate having a great number of sellers onboard to purchase something online. Thus, each time a product from amazon is bought, you might be actually buying it from the registered seller by using it. As such the product is just not directly sold by amazon. Here, amazon is only a website platform which facilitates a gathering place for the consumer to meets a lot of seller and give various options and price levels to get a product or service.
Whereas the Inventory-led websites have specialized but limited product selection along with the serious customers may signing in to the telltale website to get a specific product selection, for example caratlane.com for precious jewellery, booknest.straight into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller and a Level Arena
Almost all of the marketplace players have anchor sellers on panel, that are either their subsidiary entities or even a large enterprise who may have applied for privileged deals with them which will help them offer great deals or discounts towards the customers. This will likely include a higher discount on products, Free freight, compensation for sales returns etc. The losses incurred on these deals /services are compensated from the Marketplace Player under a pre-agreed arrangement.
You often realize that some products are available on the web site at 40% -60% discounts that is even hard for the maker to supply. You often realize that you will find 40-50 sellers to get a online book store but excepting one anchor seller, no one is able to supply such exciting discounts or offers. They will mask other seller completely and corner almost entire interest in the products, thereby also frustrate these multiple genuine sellers to achieve the customers can use using honest pricing offers.
Nearly all e-commerce players are saved to the verge of re-discovering their business models and wish to become profitable sooner. The reality is, none are already able to see anything in profit thus far. Many big and promising e-commerce and unicorn players have perished because of unsustainable losses and many are already soldout to other people. Year 2017 would see more to fasten belts and go on to solve this riddle lest they perish from the race towards the survival from the fittest.
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