We (as well as the rest of the internet in the past decade) have spent some time convincing you in the significance about acquiring online reviews for your business. Let’s quickly just assume you’re deeply in love with some great benefits of creating a lot of people tout how awesome you are well on the net.
That said, it is not safe to imagine we all know exactly where in the wide realm of the net we could point those well wishers when they desire to sing our praises. After all, organic beef be able to rattle off a few sites (“Yelp! But you can use them to show up online Maps, too?”), but we don’t exactly have a very laundry report on options at our disposal.
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Take a look at our report on the most effective product review websites for B2B and B2C companies. Remember that every industry has niche sites, too. As an example, those in the restaurant industry may want to perform UrbanSpoon. This blog post won’t enter sites that are specific to one industry, but it’ll provide review site that affect businesses in any industry.
Review Sites for B2C Companies
1) Amazon Customer testimonials
Amazon was one of the first online stores to permit customers to post reviews of products in 1995, and it remains just about the most important helpful information on consumers trying to make informed purchase decisions. Even if people can and even do purchase a product elsewhere, should it be deeply in love with Amazon.com — unless it’s gasoline or drug paraphernalia, that is — then lots of people can look up its Amazon review before they decide to purchase.
What’s going to separate your products in one seems the same as it? Those shiny gold stars and good customer testimonials. Products are rated with a five-star rating scale, which is divided by amount of reviews per star, as well as most helpful customer testimonials and most recent customer testimonials.
2) Angie’s List
Aimed at U.S.-based service businesses, Angie’s List can be a “higher-end” review website, because users have to cover membership. However you get whatever you pay for. The reviews, given with an A-F scale, are normally very well-thought out — not a lot of that ranting and raving that’s more widespread on free review sites. The reviews can not be anonymous, which helps reduce fake or misrepresentative reviews, companies should respond to the reviews posted on them, too.
It’s absolve to generate a page for your company. After you have yours, encourage your web visitors who will be on Angie’s List to go out of reviews there — members will be the only ones permitted to get it done!
3) Choice
Have customers australia wide? Choices a member-funded website operating out of Australia. Choice independently test services and products and supply performance reviews for their members. The majority of their job involves testing services and products themselves, creating product comparisons, and writing buying guides. Additionally, though, they certainly allow members to rate and discuss specific product models and brands to Choice members. For those who have customers australia wide, we suggest encouraging those people who are on Option to leave reviews there.
4) Trustpilot
Trustpilot can be a fast-growing, community-driven consumer review platform operating out of Denmark, although they’ve expanded beyond Europe into 65 countries, including the U.S. The working platform for businesses helps companies throughout the world proactively collect customer testimonials. It’s the customers who write both product and seller reviews, keeping it third-party verified.
While they have a very basic version for free (this lets you build a profile page and collect customer testimonials), their paid versions let you create customizable review invitations, share ratings and reviews on social media marketing, and link review data in your internal business systems.
5) TestFreaks
Just like TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer testimonials and write seller reviews to fit them. Another cool addition? Their question and answer feature, which lets prospective customers post questions and receive answers from your customer support team.
6) Which?
Which? is definitely an independent consumer review organization that tests and reviews products and then writes about them. Unlike Angie’s List, it is the folks from which? who write the reviews — not absolutely free themes. They just don’t accept submissions for product testing or survey inclusion, nonetheless they do persuade folks to allow them find out about their items and services by emailing [email protected].
While this leaves less room that you should influence whether your products or services wind up on his or her site, it is worthwhile to learn about and checking in for this popular site, specifically if you have customers in the U.K. Your website has reviews for anything from dishwashers and tablets to cars and charge cards. They ensure that you review all these products themselves, and then write about both their methodologies and results. They also take customer surveys of products like the best and worst firms for customer support.
A great deal of their submissions are free, but customers could become members for ?10.75 each month to obtain use of a “Best Buys” and “Don’t Buy” list, the newest reviews of products from their test labs, and use of their consumer legal advice service.
7) ConsumerReports
A nonprofit organization, ConsumerReports is definitely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.Seven million products, accept no advertising, and pay for all products that they test. (Fun fact: They are buying and test 80 cars annually!) This really is about as legitimate because it gets. Consequently, there is not much you can do here “except” if you sell something, make sure it is, excellent.
Regardless of anything else, you could have this site being a lesson in excellent web content writing. For every product they review, they offer review criteria, product overviews, a buying guide, and social sharing buttons. Means that quite comprehensive and, well, helpful. Basically the important thing to great content, shall we be right?
8) TripAdvisor
If you are in the travel, hotel, airline, entertainment, or restaurant industries anywhere in the world, you should check out the reviews on the popular website TripAdvisor. As the largest travel site on the planet, it’s got over 225 million reviews, opinions, and photos taken by travelers. Next to your skin some awesome content on his or her about low airfares, travel guides, rental listings, and advice forums about almost any location on the planet you could possibly image. A lot of people look there before making a trip.
The main element to some successful profile on TripAdvisor is so that it is as near to the top with their popularity index as you possibly can, to ensure people trying to find information in a specific place see your listing. In accordance with TripAdvisor, the buzz ranking algorithm will depend on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt in the advice they give businesses trying to improve their ranking:
Quantity: Ask you and your guests to create reviews, and make use of our management center tools to remind them as soon as they have a look at. Offering incentives for reviews is contrary to the rules, though — examine our policy to make sure you know very well what is and isn’t okay.
Quality: Guests who enjoyed high quality hospitality as well as a memorable experience are more inclined to write reviews that are positive. Monitor what previous reviewers wrote to determine what worked and didn’t perform most optimally for your property to help you maintain and boost your service.
Recency: Recent reviews factor more strongly on the popularity rankings and older reviews close to influence on a hotel’s ranking with time. Yet again, encourage guests to create reviews to maintain fresh content rolling in.”
9) Yelp
Yelp can be a free review website that lets consumers rate businesses with a five-star scale. Service repair shop can generate a profile on Yelp for free, and users can build their own free profiles to examine a company. You’re absolve to respond to reviewers, too, but we suggest going for a balanced and polite way of any negative reviews you will get, as Yelpers have been in a fairly tight-knit community.
Yelp in addition has are categorized as fire over the past number of years for a few slightly shady practices, like incentivizing businesses to advertise with these in substitution for gaming the search recent results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers have learned to take a look at Yelp reviews overall and also the reviewer’s clout in your mind, as an alternative to getting turned off by a business due to one bad listing.
That said, it is in your favor to obtain a constant stream of positive online reviews coming to your business’ Yelp account so happy customers are always towards the top of your review feed — especially is you might be a location-based business. Yelp profile information contains things like store hours and site information, which means that your profile will usually show up when individuals Google your small business.
10) Google My company
You know those reviews that report with you google to get a business? Yeah, those things are stored on a list greatly.
Google’s Pigeon algorithm update uses distance and site ranking parameters to provide improved local search results. So, in order for your business’ how do people be properly optimized for search, you should build verified accounts with local directories — especially Google’s, called Google My company. Getting reviews, comments, pictures, and so on, especially on the internet, can give you an enhancement searching. Only verified local Google+ pages can respond to reviews.
An additional benefit? Google Maps pulls that information and the ones reviews into the app, so creating a lot of content within is likely to make your small business look more reputable.
11) Yahoo! Local Listings
Just like Google My company reviews, Yahoo! Local reviews let users post reviews of companies with a five-star rating system.
In accordance with Search results Land, Yahoo! still receives about 10% of internet search engine share. So even if you n’t want to speculate time figuring out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews on the Yahoo! Local Listings sure couldn’t hurt for your 10%.
Review Websites for B2B Companies
12) G2 Crowd
Should your business sells software, you should make sure to have a very presence on G2 Crowd. Every month, over 300,000 people looking to purchase software read the 37,000+ reading user reviews here to allow them to make better purchasing decisions.
G2 Crowd operates a lot like Yelp, in a unique niche. Organizations are reviewed with a five-star scale, and reviews cover anything from setup and simple of use to security and support. Reviewers answer questions like “What would you like best?”; “What would you dislike?”‘; and “Recommendations to others considered the product.” Also, you’ll be able to upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius is definitely an online review website for software businesses. Reviewers on the site are authenticated via LinkedIn to ensure they’re users (although the reviews themselves can still be anonymous), that allows users to determine what their LinkedIn connections have to say about particular texts on TrustRadius. This adds a layer of trust for an individual reading the website.
You should use the website to browse reviews of individual companies, or compare two companies side-by-side to match their five-star ratings, screenshots with their products, pricing details, and user comments from reviewers.
In addition to their company reviews, they’ve build too much buyer guides for categories including talent keeper, business intelligence software, core HR software, social media marketing, and A/B testing to help individuals find the appropriate product for the kids determined by a huge selection of reviews and user ratings.
14) Salesforce AppExchange
Have an app on the Salesforce AppExchange? Then you’ll definitely desire to monitor your app’s ratings and reviews there. Testamonials are using a five-star rating system, and each app has reviews listed with helpful positive review and most helpful negative reviews first, as well as all reviews, from where users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access thousands of reviews and see the quantity of downloads with simply several clicks.
For Online Reviews Both B2B & B2C
15) Bbb
A nonprofit site, the greater Business Bureau (BBB) evaluates all sorts of businesses against a set of best practices for how businesses should treat the population. They just don’t directly recommend or endorse any businesses, products, or services; they just provide you with the public with the information on their site about businesses, and when they’ve met the BBB’s accreditation standards. They’re going to also review both accredited and non-accredited businesses.
A business’ profile listing on the BBB contains general overview information, being a short company bio as well as the company’s accreditation status, previous any complaints made regarding the business and if they were resolved, customer testimonials, as well as the BBB’s A – F rating in the business.
16) Glassdoor
Glassdoor is definitely an employee review website that assists anyone — from prospective employees to prospective customers to investors — get an idea of that of a business is enjoy from the inside. Put simply, it may help study the more qualitative factors of products like valuation.
Employees can share what it’s prefer to interview and work on their companies, as well as the site shows visitors which publication rack rated highest by their workers. Many employers apply it to create their employment brand to allow them to target and recruit candidates, but you could also make use of the reviews to share with you ideas internally for improvement among your management team.
Creating a business account is provided for free, and it is easy to track and respond to reviews. As an example, you’ll be able to build alerts which means you get an email whenever a new review is posted to help you acknowledge and respond to each.
Other Places for Testimonials
Online reviews also exist on sites that aren’t necessarily built only to publish online reviews. Some businesses use their social presence and how do people encourage online reviews … and some brands just buy them unsolicited, for better and worse.
Here are some sites that, if you decide to (please, elect to) can serve as additional hubs for online reviews. And perhaps they are awesome, simply because they have enormous reach, and you’ve got some — or else entire — control of these properties.
17) Facebook Ratings & Reviews
Do you realize you will find there’s put on Facebook for fans to go out of ratings and reviews of the business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It seems like on the left-hand side of the Facebook Page, and also you can’t move or eliminate it just like you can other regions of the Page.
Anyone logged into Facebook can post a rating or writeup on a company. All they should do is go to the Reviews area of your Page, go through the grey stars to choose a rating, and then write an optional review. They can make that review public, visible to friends, or visible simply to them.
18) Twitter
The ridiculously fast-paced nature of Twitter can make it appear to be a weird place to attempt to accumulate reviews. But while users may well not always hunt for reviews on Twitter (until you started some form of review hashtag, perhaps), tweets continue to be indexed searching results. This means a user’s tweet, whether complimentary or less-than, could appear in the SERPs when someone’s trying to find reviews on the business.
Not only that — there’s things you can actively do with the positive tweets coming towards you. As an example, we tested the part of social proof on conversions right here at HubSpot, attaching three tweets that gave reviews that are positive with an ebook we had been promoting at that time. Guess what happened? The CTA with the three tweets converted superior to the CTA without any tweets. Should you learn to “Favorite” tweets that can serve as reviews that are positive later on, it will be easier to find them when you need to utilize them inside your marketing.
19) Your individual Website
Finally, normally the one place that you have total and utter control: your website. It’s an excellent place to publicize reviews you will get (perhaps embed some of those tweets you favorited?) You could carve out a piece of the website dedicated only to reviews and testimonials, and even include a form so happy customers can submit their unsolicited reviews. In case you’re actively campaigning for positive online reviews and also you encounter happy customers who want to give you a confident review but don’t have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to experience a put on your website to share their kind words. Attempt to add testimonials to landing pages and product pages, too.
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