We (as well as the remaining internet within the past decade) have spent some time convincing you with the significance about acquiring online reviews on your business. So let’s just assume you’re deeply in love with the advantages of having a couple of people tout how awesome happen to be on the world wide web.
That being said, it’s not safe to assume you know exactly where from the wide realm of the world wide web we can point those well wishers after they wish to sing our praises. I mean, we would be able to rattle off one or two sites (“Yelp! And i believe you can use them to show up on the internet Maps, too?”), but we do not exactly use a laundry listing of options at our disposal.
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Look at our listing of the top product review websites for B2B and B2C companies. Keep in mind that every industry has niche websites, too. As an illustration, those in center industry might want to be on UrbanSpoon. This site post won’t end up in sites that are specific to at least one industry, however it will provide resellerratings.com that connect with businesses in almost any industry.
Review Sites for B2C Companies
1) Amazon Customer testimonials
Amazon was one of the primary online retailers to allow for people to post reviews of items in 1995, and yes it remains one of the most important resources for consumers planning to make informed purchase decisions. Even though people can and in many cases do obtain a product elsewhere, whether it’s deeply in love with Amazon.com — unless it’s gasoline or drug paraphernalia, which is — then many individuals will appear up its Amazon review before they purchase.
What’s going to separate your products derived from one of that looks the same as it? Those shiny gold stars and good testimonials. Items are rated on the five-star rating scale, which is divided by number of reviews per star, accompanied by most helpful testimonials and a lot recent testimonials.
2) Angie’s List
Geared toward U.S.-based service businesses, Angie’s List is a “higher-end” review website, because users actually have to purchase membership. Nevertheless, you get whatever you spend on. The reviews, given with an A-F scale, are normally very well-thought out — few people like going that ranting and raving that’s more common on free review sites. The reviews cannot be anonymous, which assists cut down on fake or misrepresentative reviews, and companies may react to the reviews posted regarding the subject, too.
It’s absolve to set up a page on your company. When you have yours, encourage your customers who’re on Angie’s List to go away reviews there — members are the only ones in a position to get it done!
3) Choice
Have customers around australia? Options are a member-funded website operating out of Australia. Choice independently test services and provide performance reviews for their members. The majority of their work involves testing services themselves, creating product comparisons, and writing buying guides. In addition, though, they actually do allow members to rate and discuss specific product models and brands along with other Choice members. In case you have customers around australia, we suggest encouraging those people who are on CHOICE to leave reviews there.
4) Trustpilot
Trustpilot is a fast-growing, community-driven consumer review platform operating out of Denmark, although they’ve expanded out of Europe into 65 countries, including the U.S. The working platform for businesses helps companies from all over the planet proactively collect testimonials. It is the customers who write both product and seller reviews, keeping it third-party verified.
As they definitely use a basic version free of charge (this allows you to develop a profile page and collect testimonials), their paid versions allow you to create customizable review invitations, share ratings and reviews on social websites, and link review data to your internal business systems.
5) TestFreaks
Just like TrustPilot, the Swedish-based TestFreaks helps companies proactively collect testimonials and write seller reviews to check them. Another cool addition? Their question and answer feature, which lets prospects post questions and receive answers straight from your customer care team.
6) Which?
Which? can be an independent consumer review organization that tests and reviews products after which covers them. Unlike Angie’s List, it is the folks where? who write the reviews — not the shoppers. They do not accept submissions for product testing or survey inclusion, nonetheless they do persuade folks permit them know about their products and services by emailing [email protected].
While this leaves less room for you to influence whether your products or services end up on their own site, it is still worth knowing about and checking in for this popular site, especially if you have customers from the U.K. The website has reviews for from dishwashers and tablets to cars and cards. They make sure review these products themselves, after which write about both their methodologies and results. They also take customer surveys of products prefer and worst firms for customer care.
A great deal of their content articles are free, but customers may become members for ?10.75 a month to get usage of a “Best Buys” and “Don’t Buy” list, the most up-to-date reviews of items from other test labs, and usage of their consumer legal advice service.
7) ConsumerReports
A nonprofit organization, ConsumerReports can be an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.7 million products, accept no advertising, and spend on all items that they test. (Fun fact: They purchase and test 80 cars per year!) This really is about as legitimate since it gets. Therefore, there isn’t much you can do here “except” if you sell an item, be sure this really is, excellent.
Regardless of anything else, you might have this amazing site as a lesson in excellent article marketing. For each product they review, they supply the review criteria, product overviews, a buying guide, and social sharing buttons. To make sure quite comprehensive and, well, helpful. Basically the key to great content, am I right?
8) TripAdvisor
If you’re from the travel, hotel, airline, entertainment, or restaurant industries around the globe, you’ll want to look into the reviews around the popular website TripAdvisor. Because the largest travel site on the planet, it’s over 225 million reviews, opinions, and photos taken by travelers. There is also some awesome content on their own about low airfares, travel guides, rental listings, and advice forums about you’ll find location on the planet you could possibly image. Lots of people look there prior to a visit.
The main element with a successful profile on TripAdvisor is so that it is as close to the top of these popularity index as you possibly can, so that people searching for information in a specific place visit your listing. Based on TripAdvisor, the recognition ranking algorithm is founded on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt with the advice they furnish businesses planning to increase their ranking:
Quantity: Ask you and your guests to publish reviews, and use our management center tools to remind them when they check out. Offering incentives for reviews is from the rules, though — have a look at our policy to successfully know what is and isn’t okay.
Quality: Guests who enjoyed top notch hospitality along with a memorable experience are more likely to write reviews that are positive. Monitor what previous reviewers wrote to view what worked and did not work best on your property so that you can maintain and boost your service.
Recency: Recent reviews factor more strongly in your popularity rankings and older reviews tight on affect a hotel’s ranking with time. Again, encourage guests to publish reviews to hold fresh content rolling in.”
9) Yelp
Yelp is a free review website that lets consumers rate businesses on the five-star scale. Any company can set up a profile on Yelp free of charge, and users can set up their unique free profiles to review a business. You’re absolve to react to reviewers, too, but we suggest choosing a balanced and polite way of any negative reviews you get, as Yelpers are in a pretty tight-knit community.
Yelp in addition has are categorized as fire during the last several years for many slightly shady practices, like incentivizing businesses to market together in return for gaming the search latest results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers have learned to examine Yelp reviews in general and also the reviewer’s clout in mind, rather than getting switched off by way of a business as a result of one bad listing.
That being said, it is still to your benefit to get a constant stream of positive online reviews visiting your business’ Yelp account so happy clients are always near the top of your review feed — especially is you’re location-based business. Yelp profile information contains things like store hours and site information, which means that your profile will usually arrive when folks Google your small business.
10) Google My company
You realize those reviews that demonstrate track of you search Google for the business? Yeah, those ideas are stored on this list in a big way.
Google’s Pigeon algorithm update uses distance and site ranking parameters to provide improved local search results. So, for your business’ site to be properly optimized for search, you’ll want to set up verified accounts with local directories — especially Google’s, called Google My company. Getting reviews, comments, pictures, etc, especially on the internet, can provide an enhancement browsing. Only verified local Google+ pages can react to reviews.
An extra? Google Maps pulls that information the ones reviews in the app, so having a lot of content in there can make your small business look more reputable.
11) Yahoo! Local Listings
Just like Google My company reviews, Yahoo! Local reviews let users post reviews of businesses which has a five-star rating system.
Based on Search Engine Land, Yahoo! still receives about 10% of google search share. So even though you might n’t need to take a position time determining the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews around the Yahoo! Local Listings sure couldn’t hurt to the 10%.
Review Websites for B2B Companies
12) G2 Crowd
If your business sells software, you’ll want to be sure you use a presence on G2 Crowd. Every month, over 300,000 people thinking of buying software read the 37,000+ reading user reviews here to enable them to make better purchasing decisions.
G2 Crowd operates similar to Yelp, but in a particular niche. Publication rack reviewed on the five-star scale, and reviews cover from setup as well as simple of usage to security and support. Reviewers answer questions like “What can you like best?”; “What can you dislike?”‘; and “Recommendations to others considered the product.” Also, it is possible to upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius can be an online review website for software businesses. Reviewers on the webpage are authenticated via LinkedIn to make certain they’re users (even though the reviews themselves can nonetheless be anonymous), which allows users to view what their LinkedIn connections are saying about particular website programs on TrustRadius. This adds a layer of trust for an individual reading the site.
You should use the site to browse reviews of person companies, or compare two companies side-by-side to compare their five-star ratings, screenshots of these products, pricing details, and user comments from reviewers.
Along with company reviews, they’ve come up with very much buyer guides for categories including talent store, business intelligence software, core HR software, social websites, and A/B testing to help people find the correct product for the kids based on hundreds of reviews and user ratings.
14) Salesforce AppExchange
Offer an app around the Salesforce AppExchange? You’ll wish to keep track of your app’s ratings and reviews there. Testamonials are based on a five-star rating system, each app has reviews listed with the most helpful positive review and a lot helpful negative reviews first, accompanied by all reviews, that users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access a large number of reviews and see the quantity of downloads with just a couple of clicks.
For Online Reviews Both B2B & B2C
15) Ddd
A nonprofit site, the higher Business Bureau (BBB) evaluates various businesses against a collection of recommendations for a way businesses should treat people. They do not directly recommend or endorse any businesses, products, or services; they simply provide you with the public with all the information on their site about businesses, and when they’ve met the BBB’s accreditation standards. They’ll also review both accredited and non-accredited businesses.
A business’ profile listing around the BBB contains general overview information, as being a short company bio as well as the company’s accreditation status, a history of any complaints made about the business and whether or not they were resolved, testimonials, as well as the BBB’s A – F rating with the business.
16) Glassdoor
Glassdoor can be an employee review website that can help anyone — from prospective employees to prospects to investors — get an notion of such a business is really like from inside. To put it differently, it will help study the more qualitative factors of products like valuation.
Employees can share what it’s want to interview and work at their companies, as well as the site shows visitors which companies are rated highest by their workers. Many employers use it to construct their employment brand to enable them to target and recruit candidates, however, you could also use the reviews to share with you ideas internally for improvement among your management team.
Creating a business account costs nothing, and easy to track and react to reviews. For example, it is possible to set up alerts and that means you get an email when a new review is posted so that you can acknowledge and react to every one.
Other Places for Consumer Reviews
Online reviews also exist on sites that aren’t necessarily built simply to publish online reviews. Some businesses use their social presence and site to encourage online reviews … and some brands just make them unsolicited, for better or for worse.
Here are several sites that, if you choose to (please, opt to) is additional hubs for online reviews. And they are generally awesome, given that they have enormous reach, and you’ve got some — or else entire — control over these properties.
17) Facebook Ratings & Reviews
Did you know there exists a place on Facebook for fans to go away ratings and reviews of your business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It seems around the left-hand side of your Facebook Page, so you can’t move or eliminate it as if you can other parts of your Page.
Anyone logged into Facebook can post a rating or writeup on a business. All they must do is navigate to the Reviews part of your Page, click on the grey stars to select a rating, after which write an optional review. They can make that review public, visible to friends, or visible simply to them.
18) Twitter
The ridiculously fast-paced nature of Twitter makes it seem like an odd location to attempt to accumulate reviews. But while users may not always seek out reviews entirely on Twitter (unless you started some kind of review hashtag, perhaps), tweets continue to be indexed browsing results. That means a user’s tweet, whether complimentary or less-than, could pop-up from the SERPs when someone’s searching for reviews in your business.
In addition to that — there’s things you can actively apply the positive tweets coming towards you. As an illustration, we tested the element of social proof on conversions only at HubSpot, attaching three tweets that gave reviews that are positive with an ebook we had arrived promoting during the time. You know what happened? The CTA with all the three tweets converted much better than the CTA without any tweets. If you start to “Favorite” tweets that could function as reviews that are positive down the road, it will be simpler to find them when you need for their services in your marketing.
19) Your own personal Website
Finally, the main one place where you have total and utter control: your website. It is really an excellent place to publicize reviews you get (perhaps embed some of those tweets you favorited?) You can carve out an area of your website dedicated simply to reviews and testimonials, and in many cases incorporate a form so happy customers can submit their unsolicited reviews. But if you’re actively campaigning for positive online reviews so you encounter happy customers who wish to give you an optimistic review along with have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to experience a place on your website to write their kind words. Think about adding testimonials to landing pages and product pages, too.
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