Precisely how to obtain your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate which has a real example getting a lot more than 10,000 fans in your Facebook business page.

Facebook will be the king of social networking sites exceeding 1.79 billion active users each month (Updated December 2016). It is utilised by a lot more than 60% of Online users Worldwide in fact it is a great tool for promoting a service or product, finding clients or gaining more loyal readers (followers).

To use this for business purposes, you might want a lot of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is vital.

What will be the significance about having many Facebook fans in your business page?

It indicates popularity – It’s understandable how the variety of fans reveals how popular an internet site is. A fanpage business page with 100,000 followers is much more popular compared to a page with 1,000 fans which creates a variety of other benefits (described below).

It indicates trust – In the event you can’t see the relationship between Facebook fans and business trust, are considering how the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to two million through the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World a prosperous business, blog or website will need to have a lot of Facebook fans. 5 years ago this didn’t make any difference in the Twenty-first century, social proof is vital.

More fans, more visits – The greater fans you’ve got, the greater will be the amount of people that will call at your posts of their timeline and maybe call at your website.

While this is, it should be noted that doesn’t all of your fans will discover your posts.

As already explained in a previous post, How to increase your Facebook Page Organic Reach, only a small percentage of one’s followers (only 4 %) will discover your status updates.

This number may vary, what is vital to understand now, happens when you’ve got 10,000 fans so you post a brand new update, it’ll be seen organically by a max of 300-400 people.

It’s great for SEO as well – Although officially Google does not admit that social media can be a ranking factor, many studies show that popular websites on Facebook will perform better in search, today so popular websites (variables being equal).

How to go from 0 to 10,000 Facebook fans

Now that you’re believing that having a great deal of Facebook fans is vital for the website and business, let’s see step-by-step how you can go from 0 to 10,000 fans.

Note: These are the basic exact same steps I followed to increase the facebook followers of my fitness blog’s facebook page. Currently the page has a lot more than 100K fans also it continous to develop organically.

Step 1: First off – you might want a Facebook business page

It sounds silly for that experienced however for beginners to social media this is something totally new: A personal Facebook page is different from a small business page.

If you would like to have friends on Facebook to express your holiday photos you will want to make a personal page however if you want fans and followers for the website or business you will want to make a Facebook business page.

So, the initial step would be to make certain you produce a Facebook business page along with the second step would be to ensure your page is properly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) as well as posting interesting content – this can be the most critical optimization tip coming from all.

The expertise of the content posted in your Facebook business page will likely determine it’s success or failure.

Having an optimized Facebook page makes it much simpler to attract new fans or higher likes from ads even as will discover below.

Step 3: Benefit from your own personal Facebook account

I mentioned in 1 above that you need to have a very business page rather than your own page, however, you still need to offer an active personal facebook account.

Here is the reason why:

After you post an update in your business page, one way to increase exposure and likes, would be to share that post in your personal page as well.

People you’ve got as friends in your personal page will ‘like’ and ‘interact’ using the post shared from the business page as well as improve the engagement factor of one’s posts.

As an effect, facebook will demonstrate your posts to more fans (organically).

So, one way to increase the amount of individuals who view your posts and go past the 4% of you group of fans would be to share and promote the post in your personal page.

It is evident how the greater the variety of friends greater could be the visibility from the post.

Also, make certain you invite all of your existing friends (and a) to adore your Facebook business page. Do this each time you obtain a new ‘friend’.

Step 4: Add some Facebook Like box in your website

This is again facebook marketing 101 however, you require the Facebook like box in your website for several reasons:

#1 – It’s ways to associate your site using the Facebook business page. To put it differently this is a way to ‘tell’ search engines like yahoo this can be your official Facebook business page.

#2 – When you get a lot of fans, this can be something you should be proud off then one to indicate in your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a good way to improve your group of fans organically. The future prospect can follow your site by clicking so on button without needing to head to Facebook.

Hint: For optimal results, position the LIKE box above fold (for the sidebar).

Hint 2: It’s also possible to popup the like box to new users (as an example, as soon as they spend A minute on a page, as soon as they scroll as a result of underneath or as soon as they try and leave your page – even though this is useful with regards to getting new likes, you have to be careful not to make it too distracting for the users.)

Step 5: Follow these tips to increase post engagement

So far, we have created an optimized Facebook business page, added friends to personal Facebook page and placed the like box in a prominent position on our website.

The next natural step would be to start sharing happy to keep your fans happy and maybe be capable of convert them from fans > site visitors > customers.

Some simple rules to follow that will improve the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that your particular fans expect to see within your page. As an example, in case your website is about Social websites, share content in connection with social media rather than about sports or anything else you could possibly like. If the users desire to read sports news, they understand how to locate them.

#2 – Don’t forget they follow your small business page to obtain updates regarding your website (and niche) rather than regarding your social gatherings: If you need to get social, then takes place personal Facebook page, your small business page is all about your site.

#3 – Generally thumb, I take advantage of my business page to express content from my niche only, if I must share something just isn’t in connection with my niche, I take advantage of our page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) in your Facebook page will drive your fans away. If you have a campaign to express as well that could benefit your fans, that can be done but don’t go crazy.

Try to create interesting, shareable content that’s in connection with your niche, even if this will not come completely from your site. Have a very balance between promotional and content that your particular followers should read.

Step 6: Share intriguing and top quality content (not merely links)

I made some tests regarding the impact of descriptions when you are conducting a Facebook update determined out that Facebook posts with ‘lists’ acquire more likes than posts with links. Allow me to provide you with a good example to understand what I mean.

When you would like to share content from the website on Facebook, put forth Facebook status updates and go into the webpage URL. It looks something such as this:

You can share this informative article without adding any additional information. If the title and images are fantastic, you’ll get numerous likes based on the time you create the post, variety of fans etc.

If one the other hand, you enrich this page with the help of additional information especially a list, then other pursuits being equal, you’re prone to gain in likes and shares.

For me as a result sense because individuals that visit a title and image of their timeline might not exactly ‘Like It’ mainly because it provides no value for many years (don’t forget how the average user is offered numerous postings of their timeline should they login to Facebook).

On the other hand once you provide them with valuable, top quality and easy you just read information (as being a list), they’ll click the LIKE button since they read something useful without needing to leave their timeline.

Note: It is just a known undeniable fact that individuals have a propensity of LIKING content without reading it so provide them with reasons to do so; your site visits might not exactly increase however the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a review of one of the most popular Facebook pages, you will notice that they tend to express images, videos, infographics, charts etc, with their usual text only postings.

This kind of content gets more likes and shares and as a result the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified how the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to follow your page. A number of ideas to consider:

Quality updates – Here is the best incentive you can provide your users. Before posting anything in your page, you’ll want to be sure that it gives you value in your audience. With this option consistently, you existing followers will share it using their friends as well as attract more users.

Run a contest – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article would be to Much like the page first. There are several tools to do that but are considering that when you don’t have a very known brand this many ‘t be so successful.

Content upgrades – When you have your site, you should use ask users to LIKE your page to get an latest version of one’s post. This implies extra tools however it is something worth testing.

Step 9: You should market your own content and page

When you create your small business page don’t expect that it’s going to magically get 1000s of fans. In addition to the tips outlined above, you also have to advertise your small business page in places besides Facebook.

A few ideas to take into account that worked for my case:

Promote in other social media networks – When you have accounts along with other social media channels e.g. Google+, Pinterest etc. you can periodically ask your followers to join yourself on Facebook as well. Be polite and explain to them the rewards from this.

Promote in Twitter – Besides posting regarding your Facebook page on other social media networks, you can reap the benefits of twitter’s interactive features.

When you recruit a new twitter follower, send them a private (personalized) message and get these to follow yourself on facebook (both your personal and business pages).

This method eventhough it ‘s time consuming, (Used to do it manually rather than using any tools) it could produce really good results.

Promote within your newsletter – When you have a newsletter or if you talk with your readers via email, make certain you keep these things follow your Facebook page.

Do not merely write the FB URL below your signature but Inquire politely to LIKE your small business page.

Step 10: Facebook ads can be a must

I have saved one of the easiest and many good ways to improve your Facebook fans for last, because it is alone that it’s not free.

Facebook comes with a self-service ad platform that can be used to either improve your group of fans (market your page), enhance your posts, get more leads, increase conversions or execute a variety of other actions (as shown from the image above).

The procedure is pretty basic and straightforward. Basically you select a page you own, select your main goal (market your page), select your audience (based on country, age, other demographics and interests) and then set your day-to-day budget and duration.

The cost per campaign is dependent upon numerous factors. The best way to assess if Facebook ads is a great strategy to improve your group of fans, would be to manage a pilot campaign for 2 days.

Spend $10-$20 dollars per day and run the campaigns to get a fixed duration (a minimum of per week). At the end, you can assess if the price per like is one thing you’re willing to spend on.

I had accomplishment with Facebook ads both for my websites as well as for client websites and I run campaigns each month (stay) to boost my facebook likes.

It should be noted by using Facebook ads you don’t buy likes but views. Many people believe whatever you spend on is Facebook likes but in reality you have to pay Facebook to indicate your ad to more Facebook users.

If what you will be advertising is interesting, then the best way to will hit the like button so spend time and think about the message you would like to display within your ad plus the image to use.

Conclusion

Having a major variety of Facebook fans in your business pages is very important for credibility and social promotion purposes.

If this wasn’t important in consumers, then nobody would care along with the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you are doing the required optimizations in your business page (steps 1 and 2 above), then this simplest way to get additional followers is by using Facebook ads. Along with some A/B testing you will get to 10,000 fans with no a lot more than $1,000 (spread right into a period of months).

Once you are doing everything properly and so long as you do have a great product or service, you can improve your fans to 100,000+ like Used to do using the Facebook Page of my fitness blog.