Just how to Get Your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate using a real example how to get more than 10,000 fans on the Facebook business page.

Facebook is the king of social networks with over 1.79 billion active users a month (Updated December 2016). It is utilized by more than 60% of Internet users Worldwide and it’s also an excellent tool for promoting services or products, finding new clients or gaining more loyal readers (followers).

To employ this for business purposes, you might want plenty of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is very important.

What is the significance of having many Facebook fans on the business page?

It indicates popularity – It’s obvious the amount of fans reveals how popular a web site is. A facebook business page with 100,000 followers is much more popular than a page with 1,000 fans and this results in a amount of other benefits (described below).

It indicates trust – In the event you can’t view the relationship between Facebook fans and business trust, have in mind the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to two million during the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World a prosperous business, blog or website will need to have plenty of Facebook fans. Five-years ago this failed to subject but in the 21st century, social proof is very important.

More fans, more visits – The greater fans you’ve got, the higher is the number of individuals which will view your posts of their timeline and perchance visit your website.

While this is, it should be noted that does not your fans will dsicover your site content.

As already explained within a previous post, How to increase your Facebook Page Organic Reach, only a tiny proportion of your respective followers (no more than 4 %) will dsicover your status updates.

This number can differ, but what is very important to understand now, is that if you’ve got 10,000 fans and you also post a brand new update, it’ll be seen organically by the max of 300-400 people.

It’s great for SEO as well – Although officially Google does not admit that social media is really a ranking factor, numerous studies demonstrate that popular websites on Facebook are more likely to perform better in search, these days so popular websites (additional circumstances being equal).

How to look from 0 to 10,000 Facebook fans

Now that you will be believing that developing a lot of Facebook fans is very important for the website and business, let’s see step-by-step the way to change from 0 to 10,000 fans.

Note: These are the very same steps I followed to increase the facebook followers of my fitness blog’s facebook page. Typically the page has more than 100K fans and yes it continous to grow organically.

Step 1: First off – you might want a Facebook business page

It may appear silly for the experienced but also for beginners to social media this is something totally new: A personal Facebook page differs from an enterprise page.

If you need to have friends on Facebook to express your holiday photos you’ll need to generate a personal page however if you want fans and followers for the website or business you’ll need to generate a Facebook business page.

So, the first task is to just be sure you create a Facebook business page as well as the the second step is to make sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (inside the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and naturally posting interesting content – this is actually the most crucial optimization tip of all.

The excellence of the content posted on the Facebook business page will also determine it’s success or failure.

Having an optimized Facebook page makes it easier to attract new fans or higher likes from ads even as we will dsicover below.

Step 3: Make the most of your own Facebook account

I mentioned in step one above that you need to have a very business page and not a personal page, nevertheless, you still need provide an active personal facebook account.

Here is why:

After you post an update on the business page, one way to increase exposure and likes, is to share that post on the personal page also.

People you’ve got as friends on the personal page are more likely to ‘like’ and ‘interact’ using the post shared from your business page and this will raise the engagement factor of your respective posts.

As an outcome, facebook will demonstrate your site content to more fans (organically).

So, one way to increase the number of individuals who view your site content and go beyond the 4% people fan base is to share and promote the post on the personal page.

It goes without saying the greater the amount of friends greater would be the visibility of the post.

Also, make certain you invite your existing friends (and new ones) to enjoy your Facebook business page. Make it happen any time you gain a new ‘friend’.

Step 4: Add the Facebook Like box on the website

This is again social internet marketing 101 nevertheless, you need to have the Facebook like box on the website for several reasons:

#1 – It’s a method to associate your site using the Facebook business page. To put it differently it’s a strategy to ‘tell’ search engines like google this is the official Facebook business page.

#2 – When you’re getting plenty of fans, this is something you should be proud off the other to exhibit for your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a great way to expand your fan base organically. Your readers can follow your site by clicking the LIKE button while not having to head to Facebook.

Hint: For optimum results, placed the LIKE box above fold (about the sidebar).

Hint 2: You may also popup so on box to new users (for instance, once they spend A minute on the page, once they scroll as a result of underneath or once they attempt to leave your page – even if this works well when it comes to getting new likes, you should be careful to not make it too distracting for the users.)

Step 5: Remember these instructions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to your personal Facebook page and placed so on box within a prominent position on the website.

The next natural step is to start sharing content to keep your fans happy as well as perhaps be capable of convert them from fans > site visitors > customers.

Some simple rules to follow along with which will raise the user engagement using your facebook business page:

#1 – Share relevant content: Share content that your fans expect to see in your page. For example, in case your website is about Social media, share content linked to social media and not about sports or some different you might like. Should your users need to read sports news, they are fully aware finding them.

#2 – Don’t forget which they follow your company page to get updates regarding your website (and niche) and not regarding your social gatherings: If you want to get social, then use your personal Facebook page, your company page is about your site.

#3 – Usually thumb, I prefer my company page to express content from my niche only, basically should share something which just isn’t linked to my niche, I prefer my own page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on the Facebook page will drive your fans away. When you’ve got a promotion to express or something that may benefit your fans, that can be done but don’t add too much.

Try to write interesting, shareable content that is linked to your niche, of course this won’t come directly from your site. Have a balance between promotional and content that your followers might choose to read.

Step 6: Share interesting and excellent content (not merely links)

I made some tests concerning the impact of descriptions when doing a Facebook update and located out that Facebook posts with ‘lists’ read more likes than posts with links. Allow me to provide you with an example to understand After all.

When you need to share a post from your website on Facebook, put forth Facebook status updates and type in the webpage URL. It looks something similar to this:

You can share this post without adding any other information. Should your title and images are great, you’re going to get several likes with regards to the time you create the post, amount of fans etc.

If one another hand, you enrich this page with the help of more information specifically a list, then other pursuits being equal, you happen to be very likely to grow in likes and shares.

For me as a result sense because those that view a title and image of their timeline may not ‘Like It’ since it provides no value in their mind (don’t forget the average user is offered hundreds of postings of their timeline should they login to Facebook).

On another hand if you let them have valuable, excellent and straightforward to learn information (being a list), they will click on the LIKE button given that they read something helpful while not having to leave their timeline.

Note: This is a known fact that individuals have a bent of LIKING a post without reading it so let them have good reasons to accomplish that; your site visits may not increase however the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a peek at some of the most popular Facebook pages, you will recognize that they have an inclination to express images, videos, infographics, charts etc, along with their usual text only postings.

This type of content gets more likes and shares and thus the page gets more fans and followers.

In legally to have by Buzzsumo, they identified the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to follow along with your page. Several tricks to consider:

Quality updates – This can be the best incentive it is possible to lengthy users. Before posting anything on the page, you’ll want to make sure that it offers a superior value for your audience. With this option consistently, you existing followers will share it with their friends and this will have more users.

Run a tournament – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is to Much like the page first. There are many tools to achieve that but have in mind that when you don’t have a very known brand this many not so successful.

Content upgrades – In case you have your blog, you may use ask users to LIKE your page to have new version of your respective post. This involves extra tools yet it’s something worth checking out.

Step 9: You should advertise your own content and page

When you develop your company page don’t expect it will magically get thousands of fans. Apart from the tips outlined above, you need to to promote your company page in places besides Facebook.

A few tricks to take into consideration that helped my case:

Promote in other social media networks – In case you have accounts along with other social media channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to become listed on yourself on Facebook also. Be polite and tell them the benefits from the process.

Promote in Twitter – Besides posting regarding your Facebook page on other social media networks, it is possible to take advantage of twitter’s interactive features.

When you have a new twitter follower, send them an individual (personalized) message and have these to follow yourself on facebook (your personal and business pages).

This method even though it ‘s time consuming, (Used to it manually and not using any tools) it could produce excellent results.

Promote in your newsletter – In case you have a newsletter or if you communicate with your readers via email, make certain you ask them to follow your Facebook page.

Do not merely write the FB URL below your signature but Question them politely to LIKE your company page.

Step 10: Facebook ads is really a must

I have saved among the easiest and many great ways to raise your Facebook fans for last, as it is alone that it’s not free.

Facebook comes with a self-service ad platform which can be used with the idea to raise your fan base (advertise your page), enhance your posts, get more leads, increase conversions or perform amount of other actions (as shown inside the image above).

The procedure is pretty simple and straightforward. Basically you end up picking a site you use, select your goals (advertise your page), select your audience (based on country, age, other demographics and interests) and after that set your evryday budget and duration.

The cost per campaign depends on several factors. The best way to assess if Facebook ads is a superb means to fix raise your fan base, is to manage a pilot campaign for two days.

Spend $10-$20 dollars per day and run the campaigns for any fixed duration (a minimum of per week). By the end, it is possible to determine if the cost per like is something you happen to be willing to buy.

I had accomplishment with Facebook ads both for my websites as well as client websites i run campaigns every month (during their visit) to improve my facebook likes.

It should be noted that with Facebook ads you don’t buy likes but views. Lots of people believe that that which you buy is Facebook likes in fact you spend Facebook to exhibit your ad to more Facebook users.

If what you really are advertising is interesting, then more and more people will hit so on button so spend an afternoon and take into account the message you need to display in your ad along with the image to make use of.

Conclusion

Having a big amount of Facebook fans on the business pages is essential for credibility and social promotion purposes.

If this wasn’t critical in the first place, then nobody would care as well as the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you need to do the required optimizations for your business page (steps 1 and a pair of above), then a fastest way to get more followers is by using Facebook ads. With a bit of A/B testing you can find to 10,000 fans without having more than $1,000 (spread right into a period of months).

Once you need to do everything properly and given that you’ve got a great services or products, it is possible to expand your fans to 100,000+ like Used to using the Facebook Page of my fitness blog.