Precisely how to really get your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate which has a real example the way to get a lot more than 10,000 fans on the Facebook business page.

Facebook could be the king of social networks with over 1.79 billion active users a month (Updated December 2016). It can be used by a lot more than 60% of Online users Worldwide and it is a fantastic tool for promoting services or products, finding clients or gaining more loyal readers (followers).

To employ this for business purposes, you might want plenty of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is important.

What could be the significance about having many Facebook fans on the business page?

It indicates popularity – It’s obvious the quantity of fans reveals how popular an internet site is. A grow business page with 100,000 followers is a lot more popular than a page with 1,000 fans which creates a quantity of other benefits (described below).

It indicates trust – In case you can’t understand the relationship between Facebook fans and business trust, are thinking about the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World an effective business, website needs to have plenty of Facebook fans. 5yrs ago this did not make a difference however in the 21st century, social proof is important.

More fans, more visits – The greater fans you’ve, the harder could be the number of individuals that will view your posts in their timeline and possibly call at your website.

While this is true, it needs to be noted that not your fans will discover your content.

As already explained within a previous post, How to improve your Facebook Page Organic Reach, only a tiny proportion of one’s followers (only Four percent) will discover your status updates.

This number may vary, but what is important to understand now, happens when you’ve 10,000 fans and also you post a fresh update, it will likely be seen organically with a max of 300-400 people.

It’s beneficial to SEO as well – Although officially Google does not admit that social media marketing is often a ranking factor, numerous studies show that popular websites on Facebook are more inclined to perform better in search, these days so well received websites (additional factors being equal).

How to visit from 0 to 10,000 Facebook fans

Now you are believing that having a large amount of Facebook fans is important for your website and business, let’s see step-by-step how you can move from 0 to 10,000 fans.

Note: Fundamental essentials very same steps I followed to improve the facebook followers of my fitness blog’s facebook page. Typically the page has a lot more than 100K fans and it continous to grow organically.

Step 1: First off – you might want a Facebook business page

It sounds silly for the experienced but for beginners to social media marketing this can be something totally new: A private Facebook page is different from a small business page.

If you need to have friends on Facebook to share with you your holiday photos then you need to generate a personal page however if you are looking for fans and followers for your website or business then you need to generate a Facebook business page.

So, the initial step is always to just be sure you develop a Facebook business page along with the second step is always to make sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and of course posting interesting content – this is the most crucial optimization tip of most.

The company’s content posted on the Facebook business page will likely determine it’s success or failure.

Having an optimized Facebook page makes it simpler to get new fans or even more likes from ads even as will discover below.

Step 3: Benefit from your own Facebook account

I mentioned in 1 above you’ll want to use a business page and never a personal page, nevertheless, you still need have an active personal facebook account.

Here is the reason why:

After you post an update on the business page, one of the ways to improve exposure and likes, is always to share that post on the personal page too.

People you’ve as friends on the personal page are more inclined to ‘like’ and ‘interact’ with the post shared out of your business page as well as raise the engagement factor of one’s posts.

As an outcome, facebook can have your content to more fans (organically).

So, one of the ways to improve the volume of people who view your content and go after dark 4% of you group of fans is always to share and promote the post on the personal page.

It goes without saying the more quantity of friends the greater could be the visibility with the post.

Also, make certain you invite your existing friends (and a) to adore your Facebook business page. Make it happen when you gain a new ‘friend’.

Step 4: Add some Facebook Like box on the website

This is again facebook marketing 101 nevertheless, you need to have the Facebook like box on the website for 3 reasons:

#1 – It’s a way to associate your web site with the Facebook business page. In other words it’s a way to ‘tell’ search engines like google this will be your official Facebook business page.

#2 – When you are getting plenty of fans, this really is something you ought to be proud off the other to show in your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a good way to expand your group of fans organically. The future prospect can follow your web site by clicking the LIKE button without needing to check out Facebook.

Hint: For optimal results, squeeze LIKE box above fold (around the sidebar).

Hint 2: You can also popup so on box to new users (for instance, once they spend One minute with a page, once they scroll as a result of underneath or once they make an effort to leave your page – although this is effective regarding getting new likes, you should be careful never to help it become too distracting for your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we have created an optimized Facebook business page, added friends to the personal Facebook page and placed so on box within a prominent position on our website.

The next natural step is always to start sharing content to keep your fans happy as well as perhaps find a way to convert them from fans > site visitors > customers.

Some simple rules to follow along with that will raise the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that the fans expect to see within your page. As an example, if your website is about Social media marketing, share content related to social media marketing and never about sports or something different you could possibly like. Should your users desire to read sports news, they understand how to locate them.

#2 – Don’t forget which they follow your organization page to get updates relating to your website (and niche) and never relating to your social gatherings: If you want to get social, then make use of personal Facebook page, your organization page is about your web site.

#3 – Usually thumb, I prefer my offer page to share with you content from my niche only, if I must share something is not related to my niche, I prefer my personal page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on the Facebook page will drive your fans away. For those who have an advancement to share with you as well which may benefit your fans, this can be done but don’t add too much.

Try to post interesting, shareable content that is related to your niche, of course this does not come directly from your web site. Have a very balance between promotional and content that the followers might choose to read.

Step 6: Share interesting and good quality content (not merely links)

I made some tests about the impact of descriptions when you are conducting a Facebook update and discovered out that Facebook posts with ‘lists’ get more likes than posts with links. Permit me to provide you with one example to understand what I mean.

When you need to share a post out of your website on Facebook, you try to Facebook status updates and go into the webpage URL. It looks something such as this:

You can share this article without adding any other information. Should your title and pictures are perfect, you will definately get many likes based on the time you make the post, quantity of fans etc.

If one the opposite hand, you enrich your post by having additional information especially a subscriber base, then other activities being equal, you are prone to grow in likes and shares.

For me this will make sense because those that go to a title and image in their timeline may well not ‘Like It’ as it provides no value for many years (don’t forget the average user is given hundreds of postings in their timeline if he or she login to Facebook).

On the opposite hand when you provide them with valuable, good quality and straightforward to see information (just like a list), they’ll go through the LIKE button given that they read something helpful without needing to leave their timeline.

Note: This is a known fact that everyone has an inclination of LIKING a post without reading it so provide them with top reasons to do so; your web site visits may well not increase nevertheless the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you take a peek at probably the most popular Facebook pages, so as to they have a tendency to share with you images, videos, infographics, charts etc, with their usual text only postings.

This kind of content gets more likes and shares and as a result the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to follow along with your page. A number of tips to consider:

Quality updates – This is the best incentive you’ll be able to offer users. Before posting anything on the page, you have to be sure that it offers value in your audience. Choosing this consistently, you existing followers will share it making use of their friends as well as attract more users.

Run a competition – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is always to Just like the page first. There are numerous tools to do this but are thinking about that if you don’t use a known brand this many stop so successful.

Content upgrades – For those who have your site, you may use ask users to LIKE your page to obtain an updated version of one’s post. This involves extra tools but it’s something worth testing.

Step 9: You need to market own content and page

When you create your organization page don’t expect that it will magically get a huge number of fans. Apart from the tips outlined above, there is also to promote your organization page in places besides Facebook.

A few tips to take into account that worked for my case:

Promote in other social media marketing networks – For those who have accounts along with other social media marketing channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to become listed on yourself on Facebook too. Be polite and show them the rewards from the process.

Promote in Twitter – Besides posting relating to your Facebook page on other social media marketing networks, you’ll be able to reap the benefits of twitter’s interactive features.

When you recruit a new twitter follower, send them a personal (personalized) message and have them to follow yourself on facebook (your personal and business pages).

This method even though it is time consuming, (Used to it manually and never using any tools) it may produce great results.

Promote within your newsletter – For those who have a newsletter or you engage with your readers via email, make certain you make them follow your Facebook page.

Do not merely write the FB URL within your signature but Inquire further politely to LIKE your organization page.

Step 10: Facebook ads is often a must

I have saved one of the easiest and a lot great ways to increase your Facebook fans for last, as it is often alone that it’s not free.

Facebook supplies a self-service ad platform used with the idea to increase your group of fans (market page), boost your posts, get more leads, increase conversions or perform quantity of other actions (as shown from the image above).

The procedure is quite basic and straightforward. Basically you decide on a page you have, select your main goal (market page), select your audience (based on country, age, other demographics and interests) then set your daily budget and duration.

The cost per campaign depends upon many factors. The ultimate way to assess if Facebook ads is a great solution to increase your group of fans, is always to manage a pilot campaign for two days.

Spend $10-$20 dollars per day and run the campaigns for any fixed duration (at the very least every week). By the end, you’ll be able to evaluate if the price per like is one area you are willing to buy.

I had achievement with Facebook ads for both my websites as well as client websites and I run campaigns monthly (for a few days) to enhance my facebook likes.

It ought to be noted by using Facebook ads you don’t buy likes but views. Many people believe that which you buy is Facebook likes but actually you have to pay Facebook to show your ad to more Facebook users.

If what you are advertising is interesting, then the best way to will hit so on button so spend an afternoon and consider the message you need to display within your ad and also the image to make use of.

Conclusion

Having a big quantity of Facebook fans on the business pages is essential for credibility and social promotion purposes.

If this wasn’t essential in the initial place, then nobody would care along with the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you are doing the necessary optimizations in your business page (steps 1 and a couple of above), then a easiest method to obtain more followers is by using Facebook ads. With a bit of A/B testing you can find to 10,000 fans without any a lot more than $1,000 (spread right into a time period of months).

Once you are doing everything properly and given that you’ve got a great service or product, you’ll be able to expand your fans to 100,000+ like Used to with the Facebook Page of my fitness blog.