What business should a mega-brand like McDonald’s enter next?
Launch McDonalds Cafes!
This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage might be fully exploited. McDonalds may be the leader in satisfying customer’s needs
via a rigorous system of Quality, Service, Cleanliness and Value and by holding an exceptional position that interests adults and kids alike.
The McD’ Fast food restaurants will be ideal in making use of the coffee cultures which might be growing through the entire globe. These coffee cultures covered with Starbucks and also cafes attract individuals who pay excessive prices for coffee to gain access to the coffee experience. This experience has great commercial opportunities because these consumers have an overabundance in-store time for you to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people look to fast food restaurants as time-killers enroute towards the cinema, take-away, or returning to work. They may be hunting for a short-term experience that’s fast with excellent service in a fair price.
McD Coffee houses will be separate entities in the fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics along with the use of the infamous ‘M’ logo enables for fast recognition, credibility and belief from the startup company. Except for further differentiation from your fast-food image, the famous ‘red’ theme will be substituted with the ‘grey/black’ colours which might be sometimes utilized in certain countries. Also introducing much more comfortable seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience coffee houses; so children are not entirely excluded using this adult experience.
McDonalds is acknowledged for being open until late as well as their Coffee houses would thus satisfy the huge consumer demand from club/bar goers and tourists that would buy into a brandname that permits the crooks to enjoy their coffee experience when they desire.
McDonalds’ vast global reach and prime locations permit instant worldwide saturation, along with their lower prices in comparison with Starbucks etc would permeate countries where coffee houses are thought a premium/luxury. Starbucks offer expertise and tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee shops as they possibly can get the same knowledge about less expensive costs, better and faster service.
This venture will prove to add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the assumption and loyalty towards the brand.
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