What business should a mega-brand like McDonald’s enter next?
Launch McDonalds Cafes!
This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage might be fully exploited. McDonalds may be the leader in satisfying customer’s needs
through a rigorous system of Quality, Service, Cleanliness and Value and by holding an exceptional position that attracts adults and kids alike.
The McD’ Coffee houses could be ideal in utilizing the coffee cultures which might be growing through the globe. These coffee cultures covered with Starbucks and also cafes attract individuals who pay excessive prices for coffee to get into the coffee experience. This experience has great commercial opportunities because these consumers have an overabundance of in-store time and energy to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people turn to coffee shops as time-killers en route towards the cinema, take-away, or returning to work. They may be trying to find a short-term experience that is certainly fast with excellent service at the fair price.
McD Fast food restaurants can be separate entities from your fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics as well as the technique infamous ‘M’ logo would allow for immediate recognition, credibility and belief from the start-up. However for further differentiation through the fast-food image, the famous ‘red’ theme will be replaced by the ‘grey/black’ colours which are sometimes found in certain countries. Also introducing more comfortable seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience coffee houses; so kids are not entirely excluded using this adult experience.
McDonalds is acknowledged for being open until late as well as their Coffee houses would thus meet the huge consumer demand from club/bar goers and tourists that will buy into a brand that enables the crooks to enjoy their coffee experience when they desire.
McDonalds’ vast global reach and prime locations enable instant worldwide saturation, along with their lower prices compared to Starbucks etc would permeate countries where coffee houses are viewed a premium/luxury. Starbucks may offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds fast food restaurants because they can get the same knowledge about less expensive costs, better and faster service.
This venture will prove to add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the belief and loyalty towards the brand.
To get more information about McDonalds breakfast menuPin copied text snippets to stop them expiring after 1 hour see this website.