If you are in business on the net, then a huge part of establishing trust with potential customers lies with your choices made in your website design. All you need to do is make your site with an appropriate design and theme for your audience and follow good usability practices. So if you are new and struggling, then you are probably wondering what needs to be done. There is too much to talk about everything, but we can explain how your sites can produce better responses from your visitors.
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If you really want to go all out with your on page SEO, then assign filenames the particular keyword that page is optimized for. Actually this SEO practice probably had more weight in the past than now, but it is easy to do and certainly will not hurt. So using your primary keywords in the file names can help you with your search engine rankings. Do not put the words together with no spaces at all, and the way to write them for the bots is with a hyphen between the words. This is strictly a practice for the benefit of the search bots so they can read them easier. While not totally about web design, it will contribute some amount to usability perhaps. Some of the sites that get a ton of traffic are very simple with their designs. Remember that the more complex your design, the more difficult it will be to get right. Also keep in mind that you want to maintain some room for growth since most sites tend to grow over time. One excellent practice is to draw pictures of your site so you can get a good idea of how it will look. Think about your monetization because that will usually entail extra graphics for ads and such. You can surf around and find excellent examples of all kinds of sites, so you can get some ideas.
Check your site when all is said and done because you do not want to find glaring mistakes from your visitors. Format checks on your sites are very good to do, and that is especially true after major updates. Do not assume any small change will not cause a problem and lead you to ignore checking it. Remember that the overall impression people have of your website will be the sum total of every small decision you make, so nothing should be ignored when it comes to designing your site.
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