Technologies are influencing our strategy for acting, it influences our knowhow and marketers must adapt to it. From the industrial era thought was linear and organizations and data structure was very linear. Nowadays quantum physics is showing a more organic and unpredictable strategy for seeing things. Possessing in mind, will enable us to adapt more careful.
This hitting the ground with the most up-to-date technological development is influencing publishers to evolve or die. One those trends may be the increased using “fringe” social hubs. Brands which has a broader presence will unquestionably be type of less skeptical when publishing content via social hubs which were considered during the past “fringe.” As time passes we’re also noticing many interesting ways of interactive content, one particular is by 360 views photo just like a virtual 360 view. One other trend is the using animated GIFs dominating newsfeeds and timelines. These will keep its growth for the following years.
Depending on technology once again, algorithms are now to create content. We’re now listening the introduction of artificial intelligence in content generation which is a game-changer
Balancing SEO, SMM, UX and analytics. We have been noticing which a proper mix of SEO, SMM, UX and analytics may help you reap rich rewards once you value their importance equally and treat them together rather than individual components
Paid Social. We remarked that last 2015 there were a major growth on promoted posts. For instance, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach naturally is constantly dwindle as social support systems aggressively push to promote on the platforms. It’s time to make amends for the paid social approach because this is just getting bigger
New publishing options in social media marketing. Instant articles by Facebook is now able to help publishers give their content more visibility when compared with content on their native publishing platforms.
Real-time aggregated submissions are about the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events while they happen-
Fringe social hubs. Brands with a broader presence will unquestionably be type of less skeptical when publishing content via social hubs which were considered previously “fringe.” Those “fringe” hubs are becoming mainstream. Content strategies are dedicated to Snapchat and Instagram and may only rise in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. According to a study by McKinsey, such campaigns were built with a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing would have been a a part of every content web marketing strategy in 2016.
Visual content such as infographics continue enabling marketers to provide personalized content. Global internet speed grew by 17% in a year. Slow connection to the internet is very little problem anymore, therefore delivering cool graphic-oriented content ought to be paramount to implement for the following years.
Mobile marketing will rise even higher. There’ll be more mobile entry to new audiences as time passes. It’s remained the same as years go by but it will just get higher and higher in the next years.
Virtual Reality and Augmented Reality. Facebook’s main way of another years is augmented reality. Creating virtual reality based content allows marketers to understand more about a whole new frontier of content assimilation. This gives a push for giant brands. Facebook’s new 360 video option is opening the latest whole world of content creation possibilities.
Knowledge graph. With all the introduction of Google’s Knowledge Graph feature. Brands have started centering on ranking for long-tail keywords. This is one of the primary key drivers that will define SEO in 2016.
Finally, choose this year the time to ascertain real bonds between customers as well as your brand. Do internal marketing at your organization, company or startup so that you can reduce resistance. Marketers surveyed lamented the key reason they aren’t building stronger bonds with customers is caused by internal resistance. To supply a compelling brand to customers means marketers have to effectively engage and cut across a business. This can be neither easy nor welcome, nonetheless it appears many agree. Improving the product offering is the #1 way marketers feel customer intimacy can be improved.
You could make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer care is when they could most effectively build intimacy. In addition they established that the majority of their clients associate their brands together with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Target keeping customers fulfilled and engaged with your brand by continuously delighting them.
Good storytelling and generating emotional response among your market may well be more important than previously this coming year – how this article is delivered, though, is vital. App development and content to have an instant society. The five most favored messaging apps feature 3.5 billion monthly active users, in accordance with Statista, and marketers start to consider notice. Facebook has already integrated branded campaigns into Facebook Messenger and intends to do much more of this come Spring 2016. WhatsApp is checking their platform for business accounts. Snapchat features Snapchat Discover as well as the choice for any advertiser or individual to generate their unique geo filter with Snapchat when needed. Messaging is already huge in the digital world. Expect digital marketers to restore even bigger.
A trend towards a longer sales funnel where digital marketers offer an increasingly advanced level of worth upfront, before moving towards getting their email or entering into a sales sequence. This can usually be in the sort of content marketing – via blogs, YouTube videos, and webinars, along with over the growing live video space using platforms for example Periscope and Facebook Live. Probably the most successful digital marketers is going to be those people who are in a position to set up a advanced level of trust before asking prospects and customers for the sale. That is additional help marketers given that they will need to strategically craft a substantial amount of free content, however the rewards will be are a less arduous sale whenever they do request it, simply because they previously established authority and trust with the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and associated with reporting. But info is now more dynamic, accessible, and broadly understood. This will open new opportunities for messaging optimization – but, most importantly, this access to data will challenge marketers being nimbler and responsive.
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