Technology is influencing our strategy for acting, it influences our knowhow and marketers must conform to it. Within the industrial era thought was linear and organizations and knowledge structure was very linear. Nowadays quantum physics is showing a far more organic and unpredictable means of seeing things. Having this in your mind, will enable us to evolve more careful.
This experience of the latest technological development is influencing publishers to adapt or die. One those trends may be the increased utilization of “fringe” social hubs. Brands which has a broader presence will definitely be sort of less skeptical when publishing content via social hubs that have been considered in the past “fringe.” Over the years were also noticing many interesting methods for interactive content, one of those is by 360 views photo just like a virtual 360 view. Another trend will be the usage of animated GIFs dominating newsfeeds and timelines. These two continue its growth for the following years.
According to technology again, algorithms are now to build content. We are now listening the development of artificial intelligence in content generation which will be a game-changer
Balancing SEO, SMM, UX and analytics. We are noticing that a proper blend of SEO, SMM, UX and analytics will help you reap rich rewards when you value their importance equally and treat them as you as opposed to individual components
Paid Social. We pointed out that back in 2015 there was a large growth on promoted posts. As an example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach naturally will continue to dwindle as social networks aggressively push to promote on the platforms. It’s time for you to compensate for the paid social approach because just getting bigger
New publishing options in social media. Instant articles by Facebook can help publishers give their content more visibility when compared with content on their own native publishing platforms.
Real-time aggregated content is around the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events as they happen-
Fringe social hubs. Brands having a broader presence will definitely be sort of less skeptical when publishing content via social hubs which were considered during the past “fringe.” Those “fringe” hubs have become mainstream. Content strategies are aimed at Snapchat and Instagram and can only increase in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. As outlined by a survey by McKinsey, such campaigns were built with a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this coming year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing might be a a part of every content online marketing strategy in 2016.
Visual content including infographics will continue enabling marketers to provide personalized content. Global internet speed grew by 17% in a single year. Slow internet connection isn’t a problem anymore, therefore delivering cool graphic-oriented content ought to be paramount to apply for an additional years.
Mobile marketing will rise even higher. You will see more mobile access to new audiences as time goes by. It’s got remained consistent as years go by however it will just get higher and higher within the next years.
Virtual Reality and Augmented Reality. Facebook’s main strategy for another years is augmented reality. Creating virtual reality based content will allow marketers to explore a whole new frontier of content assimilation. This gives a push for large brands. Facebook’s new 360 video choices opening a whole new whole world of article marketing possibilities.
Knowledge graph. With the introduction of Google’s Knowledge Graph feature. Brands have started concentrating on ranking for long-tail keywords. This can be one of the main key drivers that may define SEO in 2016.
Finally, make this year the time to establish real bonds between customers plus your brand. Do internal marketing at your organization, company or startup as a way to reduce resistance. Marketers surveyed lamented the reason they aren’t building stronger bonds with customers is caused by internal resistance. To provide an engaging brand to customers means marketers should effectively engage and cut across a corporation. This can be neither easy nor welcome, nevertheless it appears many agree. Improving the product offering may be the #1 way marketers feel customer intimacy can be improved.
Build your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer care is how they could most effectively build intimacy. They also revealed that nearly all their clients associate their brands using the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Target keeping customers fulfilled and engaged using your brand by continuously delighting them.
Good storytelling and generating emotional response among your audience will be more important than previously this coming year – how this article is delivered, though, is the vital thing. App development and content for an instant society. The five hottest messaging apps feature 3.5 billion monthly active users, in accordance with Statista, and marketers are beginning to take notice. Facebook has integrated branded campaigns into Facebook Messenger and intends to do much more of this come Spring 2016. WhatsApp is opening their platform for business accounts. Snapchat has got Snapchat Discover along with the selection for any advertiser or individual to generate their own geo filter with Snapchat at will. Messaging is already huge inside the digital world. Expect digital marketers to restore a whole lot larger.
A trend towards a longer sales funnel where digital marketers produce an increasingly higher level worthwhile upfront, before moving towards requesting email addresses or entering into a sales sequence. This will likely usually maintain the type of content marketing – via blogs, YouTube videos, and webinars, as well as with the rapidly expanding live video space using platforms including Periscope and Facebook Live. One of the most successful digital marketers is going to be those who find themselves capable of begin a high level of trust before asking potential clients and customers to the sale. This really is additional benefit marketers since they should strategically craft a substantial amount of free content, nevertheless the rewards comes into play the form of a simpler sale after they do obtain it, simply because have already established authority and trust with the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and associated with reporting. But data is now more dynamic, accessible, and broadly understood. This can open up new opportunities for messaging optimization – but, more to the point, this access to data will challenge marketers to become nimbler and responsive.
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