Posters happen to be part of everyday living since that time the printing industry solved how you can mass-produce coloured prints on an industrial scale. The mid-19th century saw massive advancements in printing technology, and thus poster printing became extensively used for anything from promotion, advertising, and art.
Using the advance of digital marketing and advertising, some state that printed marketing is becoming obsolete. But, paper companies are still going strong. In this post, NPS looks at the explanations why you may choose poster printing.
Targeted advertising
Posters appear in many different sizes, meaning they are often used in multiple different locations. Poster printing permits you to target a communication specifically to those who’ll walk past to see it.
Whether you’re putting your posters in the shop window or tacking them to lampposts – poster printing is a great targeted marketing strategy which will keep your message is heard by the highest number of people possible.
Cost-effective
In comparison to other printed ads, poster printing is relatively affordable – and try to cost-effective. Think about the cost-per-impression of an online ad – most impressions are produced on people already trying to find relevant keywords.
With poster printing, each poster occupies a physical location, meaning it is usually seen by not simply your target market but in addition other individuals walking by. For the reason that people don’t decide to have a look at poster advertising – it’s there, it’s within their face, and they’ll make out the print without noticing these are!
Posters may be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, which means you obtain the best poster printing experience tailored on your brief.
They work!
Over 50% of millennials (those aged 22-38) take note of print ads. And, a recently available survey by Outdoor Media Centre found out that 92% of shoppers said they’d seen outdoor poster advertising in the 30 minutes before they purchased something, with 82% saying they’d impulse purchased with that same day.
Consider it – how often have you seen a “SALE” poster within a shop window and felt lured to put in for a look? Choosing poster printing over banner printing or flyer printing means place your core message at eye level somewhere where it’s certain to make a direct effect.
Versatility
Poster printing doesn’t should be bland. Posters are amazingly versatile and gives lots of benefits, including:
A huge variety of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
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